Brand Tone

Empowering, Celebratory, and Relatable

Brand Values

• •Community
• •Celebration & Empowerment
• •Convenience & Accessibility
• •Philanthropy
• •Quality

Best Practices

• •Always Speak from the "We Get It" Perspective: Every piece of copy should reflect a deep understanding of the motherhood experience. Use language that shows empathy and acknowledges both the struggles and the triumphs.
• •Lead with Empowerment and Celebration: Frame the product not just as a drink, but as a reward, a small luxury, or a tool for celebration. Use uplifting and encouraging language consistently. The phrase "You're Doing Great Mama" should be a recurring theme.
• •Keep the Tone Casual and Conversational: Write as if you're talking to a friend. Avoid overly technical wine jargon. Use contractions (like "you're" and "it's") and a friendly, approachable voice to make the brand feel more human and relatable.
• •Highlight the "Why" Behind the "What": Don't just sell wine; sell the community and the cause. Regularly mention the philanthropic aspect of the brand to reinforce its values and give customers a reason to choose Hey Mama beyond the product itself.
• •Emphasize Convenience and Practicality: Consistently mention the practical benefits of the product, especially the canned format. Tie this back to the busy, on-the-go lifestyle of a modern mom (e.g., "perfect for the beach bag," "no corkscrew needed"). This shows you respect her time and her reality.

Social Perception

Hey Mama Wines is perceived very positively by its target audience as a brand that genuinely understands them. It is seen as authentic due to the founder's story, and its wine is well-regarded for taste and low-sugar. The brand is viewed as a fun, giftable, and celebratory treat, with its philanthropic efforts enhancing its positive image.

Copy Examples

• •You've been a chauffeur, a chef, a referee, and a professional finder-of-lost-things. Now, it's your turn. Pop open a can of bubbly, put your feet up, and toast to yourself. You've earned it. #HeyMamaWines #YoureDoingGreatMama #MomLife #SelfCare
• •From playdates to patio nights, our Rosé Bubbles are ready to go wherever your mom-life takes you. Light, refreshing, and perfectly portable. Tap to shop the can that understands your hustle. P.S. A portion of every sale supports charities for women & kids! #HeyMama #WineInACan #MomsNightIn
• •We believe wine should be as fun and easy as a long chat with your best friend. Ditch the intimidating wine aisle and find your new favorite bubbly. Welcome to the club, mama.
• •Hi [Customer Name], we see you, mama. Juggling it all and making it look easy. We thought you might be running low on your favorite sidekick. Stock up on your go-to Rosé Bubbles and we'll handle the shipping. Here's to you! #YoureDoingGreatMama
• •Our new Pinot Gris Bubbles is crisp, fruity, and just the right amount of fizzy. With delicious notes of green apple and pear, it's the perfect conversation starter (or finisher). Gluten-free, low-sugar, and 100% mama-approved.