Brand Tone

Empowering & Inspiring, Trendy & Fashion-Forward, Luxurious yet Accessible/Affordable, Community-Focused, Confident & Bold, Feminine & Elegant

Brand Values

• •Empowerment: Particularly for women and sexual assault survivors. This is a central theme in the founder's mission.
• •Giving Back: Commitment to donating to non-profit organizations, especially those supporting sexual assault survivors and stop-Asian-hate initiatives.
• •Quality & Affordability: Providing high-quality (18K gold plated, tarnish/water-resistant) jewelry at accessible price points.
• •Inclusivity & Representation: Standing by movements like BLM and Stop Asian Hate, and the founder being a woman of color.
• •Community Building: Fostering a supportive network around the brand.
• •Authenticity: Sharing a personal and sometimes vulnerable founder story.
• •Accessibility: Offering international shipping to make products available globally.

Best Practices

• •Anchor to Your "Why": Always circle back to HEYMAEVE's core mission of empowerment and giving back. Let this purpose subtly infuse your messaging, even in product-focused copy.
• •Embrace "Affordable Luxury": Consistently balance aspirational and elegant language with terms that convey accessibility and value. Avoid jargon that alienates.
• •Speak to Your "Maevebabe": Use inclusive, uplifting, and community-oriented language. Address your audience directly and make them feel part of an inspiring collective.
• •Stay Current but Timeless: Reflect current trends in your collection names and promotional language, but ensure the core descriptions emphasize the lasting quality and style of 18K gold-plated jewelry.
• •Be Authentic and Transparent: Continue to share elements of the founder's journey and the brand's values openly. If addressing customer feedback (e.g., about gold tones), do so honestly and clearly. This builds trust.

Social Perception

Positive: Many customers express love for the product quality, design, and fast shipping. The brand is seen as offering beautiful, unique, and stylish pieces. The mission to empower women and give back is also a positive point of perception. Areas for Improvement/Mixed: Color Accuracy, Customer Service/Returns, Material Sensitivity. Trendy & Desirable: Being featured on E! News and in Forbes, along with influencer collaborations, boosts its image as a fashionable brand. Supportive of Asian Community: Recognized for its AAPI-owned status and advocacy.

Copy Examples

• •Instagram Post (New Collection): "Unleash your inner icon. ✨ Our new [Collection Name] just dropped – think bold gold, everyday luxury, and pieces that tell *your* story. Shine on, Maevebabe. #HeyMaeve #NewCollection #AffordableLuxury #EmpoweredStyle"
• •Website Banner (Brand Mission): "More Than Just Jewelry. At HEYMAEVE, every piece is a spark of confidence, a nod to your strength. We're built on empowering women and giving back, one beautiful design at a time. Discover the glow. [Link to About Us]"
• •Product Description (Earrings): "Meet the 'Heiress Hoops' – where timeless elegance meets modern boss energy. Crafted in our signature 18K gold plate, these tarnish-resistant beauties are designed to take you from boardroom to brunch, effortlessly. Elevate your everyday. #GoldHoops #HeyMaeveStyle #DailyGlam"
• •Email Marketing (Ambassador Program): "Ready to share the shine, Maevebabe? ✨ Join our Ambassador family and turn your love for HEYMAEVE into rewards, early access, and a community that uplifts. Let's empower together! [Link to Join]"
• •Social Media Ad (General Brand Awareness): "You deserve jewelry as brilliant as you are. HEYMAEVE offers trend-setting, 18K gold plated pieces designed for your life, your style, your statement. Luxury you can live in, affordably. Tap to explore. #HeyMaeve #JewelryLover #StyleStatement #OwnYourShine"