Brand Tone

friendly, inspiring, and approachable, with a touch of effortless chic and Mediterranean warmth

Brand Values

• •Simplicity and Beauty
• •Quality and Design
• •Inspiration
• •Customer Connection & Care
• •Women Empowerment & Intuition
• •Authenticity

Best Practices

• •Embrace the "Simple is Beautiful" Philosophy: Keep language clear, concise, and genuine. Avoid overly complex jargon or overly formal phrasing. The tone should feel natural and easygoing.
• •Infuse Mediterranean Warmth: Use evocative language that conjures images of sunshine, the sea, and a relaxed, joyful lifestyle. Words like "sunshine," "glow," "breeze," "vibrant," and "soulful" can be effective.
• •Be Inspiring and Empowering: Craft messages that make the wearer feel good about themselves. Highlight how the jewelry can enhance their inner beauty and self-expression, subtly referencing values like women empowerment.
• •Maintain a Friendly & Approachable Voice: Use conversational language. Address the audience directly (e.g., "you," "your"). Phrases like "We believe," "We're here for you," and welcoming messages foster connection.
• •Stay Authentic Across Platforms: While the specific content format will vary (e.g., TikTok vs. email), the core personality – friendly, chic, inspired by simplicity and the Mediterranean – should remain consistent. Create a brand voice guide with key phrases and a "do/don't" list for reference.

Social Perception

stylish and accessible jewelry brand, particularly appealing to those who appreciate minimalist aesthetics with a Mediterranean influence. The brand's origin in Barcelona and its "summer is a state of mind" philosophy contribute to a perception of warmth, creativity, and a relaxed yet fashionable vibe.

Copy Examples

• •Instagram Post (Image of a woman smiling, wearing a delicate gold necklace): Find the magic in simplicity. ✨ Our 'Solana' necklace, a little piece of Barcelona sunshine to brighten your everyday. #heylove #simpleisbeautiful #mediterraneansoul
• •Facebook Ad (Carousel showing various rings and earrings): Adorn yourself with stories whispered by the Mediterranean. Discover handcrafted jewelry that’s as unique as you are. Shop heylove online or visit our Barcelona & Palma stores! #heylovejewelry #barcelonastyle #effortlesschic
• •TikTok Video Caption (Short clip of an earring being styled): Your daily dose of sparkle! ✨ Which heylove piece is making you smile today? Let us know below! 👇 #heylovebrand #jotd #earringlove #tiktokfashion
• •Website Banner (Homepage): heylove: Where simple designs meet your unique sparkle. Explore jewelry inspired by the Mediterranean heart. [Shop New Arrivals]
• •Email Newsletter Snippet (Subject: A little love from Barcelona ☀️): Hey [Customer Name], let the Mediterranean warmth embrace you. Discover our latest collection, crafted with love and designed to make you shine. Because at heylove, we believe beauty is found in the simple moments.