Brand Tone

Friendly and Relatable, Playful and Positive, Informative and Trustworthy, Empathetic and Celebratory

Brand Values

• •Quality and Durability
• •Affordability
• •Everyday Style & Versatility
• •Meaning and Connection
• •Relatability and Authenticity
• •Customer Community

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of Hey June's tone (e.g., friendly, playful, empathetic, trustworthy), including "do's and don'ts" for language, preferred vocabulary, and emoji use.
• •Know Your Audience Deeply: Continuously research and understand the target audience's language, humor, and communication preferences. Tailor content to resonate with their everyday lives and aspirations.
• •Be Authentic and Human: Share genuine stories, including the founder's journey and customer experiences. Avoid overly corporate or impersonal language. Let the personality of the brand shine through.
• •Consistency Across Channels: While the specific format may vary (e.g., TikTok vs. email), the core brand voice should remain consistent. Ensure all team members creating content are aligned with the established tone.
• •Engage and Listen: Actively engage with the community in the brand's established tone. Pay attention to how customers talk about the brand and reflect that language back, showing that you're listening and value their input.

Social Perception

Generally positive, Trusted for Quality & Price, Engaged Community, Areas of Scrutiny

Copy Examples

• •✨ Life’s too short for boring jewelry! ✨ Our new 'Everyday Sparkle' collection is here to make your daily grind a little more glam. Waterproof, tarnish-proof, and totally you-proof. Go ahead, live in it! 😉 #HeyJune #EverydayJewelry #NewCollection #WaterproofJewelry
• •Tired of jewelry that turns or irritates your skin? 🙄 We get it. That’s why Hey June is all about quality you can trust, without the crazy price tag. Our gold-filled pieces are made for real life – from chasing toddlers to board meetings (and everything in between!). Discover your new favorite accessory today. ❤️ #ShopHeyJune #QualityJewelry #SensitiveSkinFriendly #AffordableLuxury
• •Stack 'em up! 🥞✨ Our dainty necklaces are perf for layering. Mix, match, and make it your own! Show us your #HeyJuneStack. #JewelryTok #StylingHacks #GoldFilledJewelry #MinimalStyle
• •The 'Milestone' Necklace: More than just a pretty piece, it’s a reminder of how far you’ve come. Crafted to last through all of life’s chapters, this necklace is ready to tell your story. What moment will it represent for you? 💖 #HeyJuneStory #MeaningfulJewelry #EverydayKeepsake
• •Hey Sparkle Squad! ✨ Seeing you rock your Hey June pieces out in the wild (aka #HJInTheWild) is the BEST part of our day! Keep sharing those gorgeous pics and inspiring stories. You’re what makes Hey June, Hey June. P.S. Did you see our latest arrivals? They’re made for *your* amazing life! 👇 [Link to New Arrivals] #HeyJuneCommunity #CustomerLove #JewelryForRealLife