Brand Tone

Warm and Friendly, Artisanal and Appreciative, Passionate, Slightly Whimsical/Bohemian

Brand Values

• •Handcrafted Quality
• •Uniqueness
• •Ethical Sourcing/Fairness
• •Sustainability (implied through materials)
• •Passion and Love
• •Cultural Appreciation

Best Practices

• •Always Emphasize "Handmade" and "Unique": These are core to the brand's identity. Use synonyms and descriptive language to convey the care and individuality of each product (e.g., "artisan-crafted," "one-of-a-kind," "lovingly created").
• •Tell the Story: Whether it's about the artisan, the cultural origin of the product, or the materials used (like recycled glass or residual leather), weave a narrative that adds depth and emotional connection.
• •Maintain a Warm, Personal, and Slightly Whimsical Voice: Address the customer directly and in a friendly manner. Use gentle enthusiasm and highlight the joy and beauty the products bring. Incorporate emojis where appropriate on social media to enhance the friendly feel.
• •Highlight Ethical and Sustainable Aspects: When relevant, subtly weave in the brand's commitment to fair pay for artisans and the use of sustainable or recycled materials. This reinforces brand values without being overly preachy.
• •Use High-Quality, Evocative Language: Match the quality of the products with descriptive and appealing language. Words like "lovingly," "cherished," "soulful," "treasure," "authentic," and "hand-selected" can enhance the perception of value and care.

Social Perception

Customers likely perceive heyjule.ch as a source for charming, unique, and handcrafted items that are not mass-produced. There's an appreciation for the story behind the products and the connection to artisans. The brand is likely seen as trustworthy and passionate, run by individuals who care about their products and ethical practices. The focus on items from Morocco and Portugal gives the brand an international, artisanal flair. The offering of "Geschenkgutscheine" (gift vouchers) positions them as a go-to for thoughtful and unique gifts.

Copy Examples

• •Sparkle with a story ✨ Our new ceramic earrings aren't just beautiful, they're tiny pieces of art, lovingly handcrafted in sunny Portugal. Each pair is unique, just like you! Which color will you choose to tell your story? #heyjule #handmadewithlove #uniquejewelry #portugueseceramics #artisanmade
• •Step into comfort, step into tradition. Our heyjule babouches are more than just slippers; they're a piece of Moroccan heritage, handmade from the softest residual leather. Feel the artisan's touch in every stitch and embrace a world of unique style. P.S. They get even comfier with time! 😉 #heyjuleCH #babouches #handcrafted #moroccanstyle #sustainablefashion #cozyhome
• •Let your blooms shine in a vase that tells a tale of beauty and renewal. Our Beldi glass vases are handblown in Morocco from recycled glass, meaning each one has its own subtle character – little bubbles and unique ripples that make it perfectly imperfect. A conscious choice for a beautiful home. #heyjule #recycledglass #handmadehome #moroccancraft #ecochic #uniquedecor
• •Hello lovely people! This week at heyjule, we want to take you behind the scenes to Morocco, where artisan Youseff handcrafts our incredible babouches. It's a tradition passed down through generations, and we're so proud to partner with him, ensuring fair pay and celebrating his amazing skill. Discover the soul in every piece. #heyjule #artisanstories #fairtrade #handmadewithpassion #moroccanmagic
• •More than just a shop, heyjule is our dream of sharing beautiful, soul-filled treasures with you. We're Sara and Gjon, and we believe that the best things in life are made with love, by hand, and carry a story. From unique jewelry crafted in our Swiss studio to handcrafted wonders sourced directly from artisans in Morocco and Portugal, every piece is chosen with care, hoping to bring a little bit of joy and uniqueness into your world. Welcome to the heyjule family! #heyjule #ourstory #passionforhandmade #unique gifts #shoplocalCH