Brand Tone

Confident Expertise and Approaching Creativity. It conveys authority and high-level skill while remaining human-centered and slightly playful, using direct and impactful statements.

Brand Values

• •Human-Centered Design in the AI Era
• •Creativity as the Ultimate Solution
• •Strategic Partnership
• •Craftsmanship and Quality
• •Transparency and Integrity

Best Practices

• •Lead with the 'Why,' Not Just the 'What': Always frame services within the context of their human-centered philosophy. Start with the problem they solve for people, then detail the technical services (the 'what').
• •Embrace the Duality: Consistently balance professional, powerful language with a friendly, human touch. For every mention of "technology," "strategy," or "development," try to include words like "conversation," "people," or "story."
• •Use "Partner" Over "Provider": In all client-facing communication, use language that frames the relationship as a collaboration. Words like "together," "we," and "your team" will reinforce the strategic partner value.
• •Turn Values into Verbs: Activate the brand's core beliefs in the copy. Instead of saying "We value simplicity," say "We simplify complex systems." Instead of "We believe in creativity," show it through project stories.
• •Let the Work Speak: Keep copy concise and confident. Use the extensive list of awards and successful projects as proof points. The copy should act as a confident introduction, guiding users to the visual evidence of their expertise in their portfolio.

Social Perception

Highly credible and award-winning UX agency, perceived as innovative, modern, and a specialized expert in its field. They are seen as a reliable partner for sophisticated digital projects.

Copy Examples

• •We build digital experiences that feel human. In an AI world, we’re the people-people.
• •We are serious about design, but not about ourselves. At Hey, Hi, we combine craft, code, and creativity to build brands that can't be ignored. We're not just your agency; we're your strategic partner. Let's build a better future, at scale.
• •Complexity, simplified. Our UX consulting process strips away the noise to find the core of your challenge. We use strategy, research, and prototyping to design solutions that are not just beautiful, but brilliantly intuitive. The result? An experience your users will love.
• •Have a complex problem that needs a creative answer? Say Hey, Hi.
• •For [Partner's Name], the challenge was clear. The answer, as always, was creativity. Here’s how we combined insight and technology to bring their vision to life.