Brand Tone

quirky, creative, quality-conscious, humorous, slightly irreverent, pop-culture-savvy, enthusiastic, friendly, sophisticated craftsmanship

Brand Values

• •Creativity and Individuality
• •Quality and Craftsmanship
• •Customer-Centricity
• •Humor and Fun

Best Practices

• •Build Public Social Proof
• •Align Marketing Claims with Product Reality
• •Develop and Document a Clear Voice Persona
• •Translate Features into Emotional Benefits
• •Embrace Transparency to Rebuild Trust

Social Perception

The brand is widely regarded in online forums and on review sites as a potential scam or, at best, a low-quality dropshipping operation masquerading as a high-end boutique. This reputation for being untrustworthy is the single biggest challenge facing the brand.

Copy Examples

• •Your Dog Met an Alien. We Made the T-Shirt. Some things are too weird not to celebrate. Our 'Doggo's First Contact' tee is for anyone who loves their pup, a good conspiracy, and ridiculously soft cotton. Get yours and make your dog walk a little more interesting.
• •Product Title: The 'Cosmic Cowboy Raccoon' Premium Sweatshirt Description: Why choose between a space oddity and a trash panda? This isn't just a sweatshirt; it's a statement. Printed on our signature 220 gsm pre-shrunk cotton, it's so soft you'll want to live in it. Perfect for late-night adventures, whether you're stargazing or just raiding the fridge.
• •Subject: Don't Be Boring. Body: Your wardrobe called. It's tired of plain gray. At Heygraff, we believe what you wear should be as unique as you are. From cats riding UFOs to customizable dog portraits, we turn high-quality fabric into wearable art. Find your new favorite shirt and get 15% off your first order.
• •Wear Your Weirdness. | Unique Designs on Insanely Comfortable Tees. Free Shipping on orders $49+.
• •Headline: Your Pet, Your UFO, Your Shirt. Text: Turn your furry (or not-so-furry) friend into a legend. Our customization process lets you put your favorite companion into one of our bizarrely wonderful designs. It's the ultimate gift for the pet lover who has everything, including a sense of humor.