Brand Tone

Empathetic, compassionate, knowledgeable, authoritative, professional, premium, and reassuring.

Brand Values

• •Animal Well-being Above All
• •Empathy
• •Education
• •Trust & Transparency
• •Patience & Respect

Best Practices

• •Lead with Empathy: Always frame the narrative around the cat's emotional experience. Use words like "comfort," "trust," "patience," and "gentle." The benefit is not just a clean cat, but a happy, calm cat.
• •Educate, Don't Just Sell: Position the brand as an authority. Share knowledge freely in captions, blogs, and ads. Explain *why* a technique is used (e.g., "We use a specific brush for fine fur to prevent skin irritation..."). This builds trust and justifies the premium service.
• •Use "We" and "Your Cat": Foster a partnership between the brand and the owner. Phrases like "We'll work with you to understand your cat's needs" create a collaborative and reassuring tone.
• •Translate Science into Emotion: Take "evidence-based" and "trauma-aware" and explain what it means for the owner and their pet. For example, "Our evidence-based approach means we know how to read your cat's body language, preventing stress before it starts."
• •Maintain a Calm and Professional Voice: Avoid overly casual slang, excessive emojis, or aggressive sales tactics. The tone should mirror the calm, controlled, and professional environment of the salon itself. Let the quality of care and the glowing reviews speak for themselves.

Social Perception

Hey Good Cat is perceived as a top-tier, specialist cat grooming service in Singapore. The public and its clients view the brand as a safe, trustworthy, and highly skilled provider for their beloved pets. Customers see them as 'the best in the business,' especially for anxious or difficult cats. The premium cost is widely accepted as a reflection of their expertise and the superior, stress-free experience they provide. They are seen not just as groomers, but as passionate cat advocates and welfare experts.

Copy Examples

• •Patience is its own language. For nervous cats like Milo, grooming isn't about speed; it's about trust. By taking our time and listening to his cues, we turn a stressful moment into a soothing one. This is our promise: compassionate care, always. #HeyGoodCat #FearFreeGrooming #CatCare
• •More Than a Groom. A Kinder Experience for Your Cat. We combine compassion and science to provide a low-stress grooming environment where your cat’s well-being is our only priority.
• •Is Your Cat's First Groom Approaching? A first groom can be stressful—for both of you. Let us make it a positive experience. Our Fear Free Certified groomers specialize in gentle, introductory sessions that build confidence. Book a consultation today and start your cat's grooming journey on the right paw.
• •3 Signs of Hidden Stress in Cats (And How Grooming Can Help)
• •We believe every cat deserves gentle and respectful care. Our Special Needs sessions are designed for senior cats, felines with health conditions, or those with past trauma. We adapt our space, tools, and timing to create a safe, restorative experience, working closely with you to ensure their complete comfort.