Brand Tone

Empathetic & Supportive, Authoritative & Informative, Empowering & Positive, Trustworthy & Transparent, Relatable

Brand Values

• •Women's Empowerment & Advocacy
• •Scientific Rigor & Efficacy
• •Holistic & Personalized Wellness
• •Accessibility & Inclusivity
• •Purity & Transparency
• •Community & Support

Best Practices

• •Embrace Empathy: Always start by acknowledging the customer's feelings and experiences. Use language that shows understanding (e.g., "We know it's tough," "You're not alone").
• •Back Claims with Credibility: Subtly weave in mentions of "physician-formulated," "evidence-based," "clinically-researched," or "natural ingredients" to reinforce authority and trust without being overly technical.
• •Speak Her Language: Use clear, relatable language. Avoid jargon where possible. Focus on the benefits and how the products make her *feel*.
• •Maintain a Hopeful & Empowering Outlook: Frame copy around solutions, positive changes, and the possibility of feeling better (e.g., "reclaim your calm," "rediscover your energy," "live fully").
• •Be Consistent Across Channels: Ensure the tone used on the website, social media, email marketing, and even customer service interactions is aligned, reinforcing the brand's personality at every touchpoint.

Social Perception

Credible and Science-Backed, Genuinely Mission-Driven, Effective, Empowering, High Quality

Copy Examples

• •Tired of 'just pushing through'? We see you. Hey Freya Co offers physician-formulated, plant-based support to help you navigate stress and reclaim your energy. It's time to feel like yourself again.
• •Unlock your vitality with science-backed wellness. Our Thrive daily supplement is clinically shown to reduce overwhelm by 75% and improve energy. Discover the Hey Freya difference.
• •Your well-being is non-negotiable. At Hey Freya Co, we're committed to transparent, evidence-based solutions for women. No fillers, no false promises—just pure, effective support formulated by doctors who get it.
• •Join a community dedicated to women's wellness. Hey Freya Co is more than supplements; it's a movement to help every woman prioritize her health, backed by science and created with care. What's your C-Spot?
• •From exhausted to energized. Our naturopathic solutions are designed to help your body adapt to modern stressors, so you can do more than just cope—you can flourish. Explore our range and start your journey with Hey Freya Co.