Brand Tone

Inspirational & Empowering, Personal & Authentic, Creative & Artistic, Spiritual & Mindful, Inclusive & Supportive, Friendly & Approachable

Brand Values

• •Self-Expression & Authenticity
• •Creativity & Artistry
• •Positivity & Inspiration
• •Spiritual Growth & Mindfulness
• •Inclusivity & Equality
• •Continuous Learning & Growth
• •Connection

Best Practices

• •Embrace Storytelling: Share the inspiration behind designs, Emily’s artistic process, or how a product can fit into a customer’s journey of self-expression or mindfulness. Use "I" and "my" when speaking from Emily's perspective to maintain authenticity.
• •Use Evocative & Sensory Language: Words like "vibrant," "intricate," "delicate," "soulful," "radiant," "mindful," "empowering," and "connected" align with the artistic and spiritual nature of the brand.
• •Foster Connection & Community: Encourage interaction by asking questions, inviting followers to share their interpretations or uses of the products. Highlight user-generated content (with permission).
• •Maintain Visual & Thematic Consistency: Ensure that the copy always complements the visual style of the artwork. Themes of self-discovery, nature, spirituality, and empowerment should be woven throughout.
• •Be Authentic & Transparent: Whether it’s sharing the joy of a new creation or explaining the use of print-on-demand for certain items, honest communication builds trust. The personal connection to Emily is a strength.

Social Perception

Positive & Appreciative, Community-Oriented, Recognized for Originality

Copy Examples

• •Unlock your most authentic year yet. Our new digital planner isn't just about organizing dates; it's a canvas for your dreams, a space for your growth, and a daily reminder of the beautiful universe within you. Dive in and design your life with intention. ✨ #HeyEmilyDee #DigitalPlanning #LiveAuthentically
• •Bloom from within. 🌸 Our 'Flower Goddess' print is more than art; it's a celebration of inner strength, gentle beauty, and the wild, untamed spirit in every one of us. Adorn your sacred space with inspiration. #HeyEmilyDeeArt #SpiritualArt #FeminineEnergy #WallDecor
• •Carry your universe with you. Emily Dee’s unique designs, inspired by the cosmos and the magic of connection, now protect your tech. Express your vibe, wherever you go. 📱💫 #HeyEmilyDeeShop #ArtisticCases #UniqueAccessories #TechStyle
• •Peel, stick, and sprinkle some magic! ✨ Our latest sticker collection features Emily Dee's signature art – perfect for personalizing your planners, laptops, or just about anything that needs a touch of inspiration. Which one calls to you? Tap to shop! #HeyEmilyDee #StickerArt #CreativeExpression #PlannerCommunity
• •At HEYEMILYDEE SHOP, we believe art is a journey of the soul. Each piece, from Emily’s heart and hands to your home, is crafted with intention – to inspire, to connect, and to celebrate the unique light within you. Thank you for being part of our story of growth and creativity. [Link to a blog post or new collection] #HeyEmilyDee #ArtWithMeaning #CreativeJourney #InspiredLiving