Brand Tone

Informative, Caring, Aspiring, Modern, Self-Care & Gentle Luxury, Direct & Encouraging

Brand Values

• •Health & Wellness
• •Innovation & Technology
• •Quality & Reliability
• •Customer-Centricity & Support
• •Convenience & Ease of Use
• •Family Oriented

Best Practices

• •Develop a Core Brand Voice Guide: Document Heyaxa's primary tone (e.g., "Empowering Wellness through Smart Solutions") and secondary tones for specific product categories (e.g., "Gentle & Nurturing" for baby, "Luxurious Self-Care" for silk products). This guide should include keywords, example phrases, and things to avoid.
• •Prioritize Clarity and Benefit-Driven Language: Across all products, focus on clearly explaining what the product does and, more importantly, how it benefits the customer's life, health, or convenience. Avoid overly technical jargon unless explained.
• •Maintain a Helpful and Supportive Stance: Even when being informative, ensure the underlying tone is helpful and supportive, reflecting the brand's commitment to customer wellness and satisfaction. This is crucial for products related to health and family.
• •Ensure Visuals and Copy are Aligned: The tone of the copy should be reflected in the accompanying visuals on the website and social media. For instance, "caring" copy for baby products should pair with warm, reassuring imagery.
• •Regularly Audit Content Across Channels: Periodically review website copy, social media posts, product descriptions, and customer service communications to ensure consistency with the defined brand tone and values. Adapt as the brand evolves but ensure core values remain clear.

Social Perception

Diverse Product Range Surprise, App-Dependent Functionality & Mixed App Reviews, Generally Positive Product Reviews for Specific Items, Concerns about Replacement Parts/Support for Some Products, Emerging Brand Awareness

Copy Examples

• •Your wellness journey, simplified. The Heyaxa Smart Scale doesn't just show your weight – it offers 17 body composition insights, seamlessly synced to our easy-to-use app. Understand your body better, reach your goals faster. Start your health transformation today.
• •Wake up to smoother hair and gentler skin with Heyaxa's pure mulberry silk pillowcase. Experience the touch of luxury and the benefits of beauty sleep, naturally. Kind to your skin, kind to your hair – every night.
• •Late-night feeds just got easier. Heyaxa's Portable Bottle Warmer heats milk quickly and evenly to the perfect temperature, ensuring your little one has a comforting meal, anytime, anywhere. Safe, reliable, and designed with busy parents in mind.
• •Effortless pool care is here. With the Heyaxa Smart Pool Thermometer, monitor your water temperature from anywhere via our app. Get real-time updates and ensure your pool is always ready for a perfect dip. Dive into convenience.
• •Elevate your oral care routine. The Heyaxa Water Flosser delivers a deep clean for healthier gums and a brighter smile. With adjustable pressure and multiple tips, it's personalized hygiene for the whole family.