Brand Tone

Passionate & Knowledgeable, Community-Oriented & Friendly, Independent & Curated, Slightly Eclectic/Niche-Friendly

Brand Values

• •Passion for Music
• •Quality
• •Community Engagement
• •Customer Experience
• •Curation & Discovery

Best Practices

• •Speak from Passion: Let genuine enthusiasm for music drive the language. Use words that convey excitement and a deep appreciation for the artists and albums.
• •Be Approachable and Friendly: Write as if you're talking to a fellow music lover. Avoid overly corporate or impersonal language. Use 'we' and 'you' to create a connection.
• •Highlight Curation and Quality: Emphasize the care taken in selecting records, especially secondhand ones. Use descriptive terms that showcase the value and condition.
• •Embrace the Local Connection: When appropriate, mention Ipswich, local events, or collaborations to reinforce the shop's community ties.
• •Stay Authentic to the 'Indie' Feel: Avoid overly slick marketing jargon. The tone should feel genuine, reflecting an independent spirit that values music over just commerce. Ensure consistency across all platforms, including updating any outdated information (like the Twitter bio if it's not reflective of a current venture).

Social Perception

Positive, Respected by Collectors, Locally Embedded, Enthusiast-Run

Copy Examples

• •New Arrival Post (Passionate, Curated): Fresh crate dig! Just landed – a killer batch of [Genre] gems and some seriously sought-after reissues, including the much-anticipated [Album Name] by [Artist]. Marcus has hand-picked these for their quality and sheer listening pleasure. Swing by the shop or find them online before they're gone!
• •Community Event Promotion (Friendly, Community-Oriented): We're spinning some tunes down at the [Event Name] this weekend! Come say hi, browse a special selection of vinyl, and support local. Always a good vibe when Ipswich music lovers get together. See you there?
• •Secondhand Highlight (Knowledgeable, Quality-Focused): Unearthed a pristine copy of [Rare Album] – a true find for any [Genre] aficionado. We only stock secondhand vinyl that’s in top-notch condition, so you can buy with confidence. This one’s a beauty. Available in-store and on our Discogs page.
• •Website/About Us Snippet (Independent, Passionate): More than just a record shop, Hex is a haven for music lovers, curated by a lifelong vinyl enthusiast. We’re dedicated to bringing you the best new releases and carefully selected pre-loved records. Discover your next favorite album with us.
• •Instagram Story (Eclectic, Engaging): Video panning across diverse new arrivals From classic rock deep cuts to the latest indie darlings and some obscure punk you won't find just anywhere... what are you hunting for this week? #HexRecordShop #VinylJunkie #Ipswich