Brand Tone

Enthusiastic and Tech-Focused, Modern and Sleek, Community-Oriented (Emerging), Confident and Innovative

Brand Values

• •Innovation
• •Quality and Performance
• •Immersive Experience
• •Value
• •Customer-Centricity (Aspiring)

Best Practices

• •Focus on Performance and Precision: Use strong verbs and specific technical terms (where appropriate for the audience) that convey speed, accuracy, and technological advancement. Highlight switch types, materials, and unique features.
• •Maintain a Modern & Sleek Vocabulary: Choose words that evoke a sense of innovation, style, and cutting-edge design. Avoid overly casual or outdated slang.
• •Emphasize the "Immersive Experience": Connect product features to the feeling and experience they provide for the user, whether it's enhanced gaming, more satisfying typing, or a more aesthetically pleasing setup.
• •Show, Don't Just Tell (with a technical edge): Instead of just saying "high quality," mention "aircraft-grade aluminum" or "doubleshot PBT keycaps." This provides tangible evidence of the brand's values.
• •Be Authentic and Confident: Reflect the brand's passion for innovation and its belief in the quality of its products. Avoid hype that can't be backed by product features or user benefits.

Social Perception

Positive for Typing Experience and Build Quality, Good Value Proposition, Emerging Brand with Potential, Mixed on Specific Features/Consistency, Appreciation for Aesthetics

Copy Examples

• •Hexgears: Elevate Your APM. Engineer Your Victory. Stop settling for lag. Hexgears keyboards are built with precision Kailh switches and ultra-responsive low-profile designs. Experience the tactile feedback and speed you need to dominate the competition. It's not just a keyboard; it's an extension of your skill.
• •Immerse Yourself. Hexgears Immersion A3. Beyond the click. The Hexgears Immersion A3 blends retro aesthetics with cutting-edge tech. Featuring hot-swappable low-profile switches, 16.8 million RGB color options, and a dedicated display screen, it’s designed to transform your desk into a command center.
• •Built to Last. Designed to Impress. Crafted from aircraft-grade aluminum and equipped with durable PBT keycaps, Hexgears keyboards are engineered for endurance and style. Feel the solid construction and experience the satisfaction of a keyboard that looks as good as it performs.
• •Your Setup. Your Rules. Hexgears Customization. Why adapt when you can create? With hot-swappable switches and programmable macro capabilities on select models, Hexgears puts you in control. Fine-tune your typing experience and optimize your workflow or gameplay.
• •The Science of Speed. The Art of Design. That's Hexgears. We obsess over every detail, from the actuation point of our switches to the ergonomics of our keycaps. Discover the difference precision engineering makes. Upgrade to Hexgears and feel the innovation.