Brand Tone

Professional, Informative, Reliable/Trustworthy, Practical/No-nonsense, Helpful

Brand Values

• •Quality
• •Customer Satisfaction/Service
• •Reliability
• •Accessibility/Versatility
• •Practicality
• •UK-Based Operation

Best Practices

• •Prioritise Clarity and Accuracy: Always use clear, precise language. Ensure all product information, specifications (like purity levels, grades), and usage guidelines are accurate and easy to understand. Avoid overly technical jargon where a simpler term suffices.
• •Maintain a Professional and Helpful Demeanor: Even when being informative, keep the tone professional. In customer interactions (social media comments, emails), be consistently helpful, polite, and solution-oriented.
• •Focus on Practical Benefits and Solutions: Frame product descriptions and content around how they solve a customer's problem or meet a specific need. Highlight the practical applications and the quality that makes the product effective.
• •Reinforce Trust and Reliability: Consistently mention quality assurances, UK-based operations, and commitment to customer satisfaction where appropriate. Use phrases like "trusted supplier" or "high-quality" to reinforce brand values.
• •Develop Tone Guidelines for All Platforms: Ensure that anyone creating content (website, blog, social media, customer service scripts) understands and adheres to the established professional, informative, and reliable tone. Regularly review content across platforms for consistency.

Social Perception

Customers perceive Hexeal primarily as a reliable and efficient online supplier of a wide range of chemicals at competitive prices. They are valued for product quality, speed of delivery, and good packaging. The brand is seen as a go-to for specific chemical needs, from household cleaning supplies to ingredients for DIY beauty products.

Copy Examples

• •Achieve a pristine clean with Hexeal's 99.9% Pure Isopropyl Alcohol. Ideal for sanitising surfaces, cleaning electronics, or as a high-quality solvent. Sourced for purity, delivered for your needs. Order with confidence from your trusted UK chemical supplier.
• •Discover the versatile cleaning power of Hexeal White Vinegar. Perfect for eco-friendly descaling, window cleaning, and general household sanitising. Our high-strength formula tackles grime effectively. Quality you can trust for a cleaner home.
• •Relax and rejuvenate with Hexeal's Food Grade Epsom Salts. Ideal for soothing baths, muscle recovery, or enriching your garden soil. Pure magnesium sulphate for your wellbeing and home needs. Experience the Hexeal quality.
• •Hexeal: Your reliable UK source for high-quality chemicals. From industrial applications to home essentials and DIY projects, we provide premium products with responsive customer service. Quality, value, and dependability – that's the Hexeal promise.
• •Introducing Hexeal's [New Product Name] – formulated for [Key Benefit/Use]. As your trusted partner for quality chemicals, we're committed to expanding our range to meet your evolving needs. Learn more and order yours today at hexeal.co.uk.