Brand Tone

bold, empowering, and authentic

Brand Values

• •Handcrafted Quality
• •Sustainability and Ethical Practices
• •Bold Self-Expression
• •Timeless Versatility

Best Practices

• •Lead with "Bold": Always circle back to the core message of being bold and self-expressive. Use powerful, active language that empowers the customer.
• •Highlight the Craft: Consistently mention the "handcrafted," "handmade," or "artisan" nature of the jewelry to reinforce quality and uniqueness.
• •Emphasize Sustainability: Regularly include keywords like "sustainable," "recycled stainless steel," and "ethical" to attract conscious consumers.
• •Tell a Story: Frame products not just as items, but as part of a larger narrative of strength, individuality, and industrial beauty.
• •Maintain a Confident and Direct Tone: Avoid hesitant or overly descriptive language. Be declarative and assured, mirroring the confidence the brand aims to inspire in its customers.

Social Perception

The brand is perceived as a niche, artisan label with a strong, industrial-chic aesthetic. Customers who are drawn to the brand likely appreciate its commitment to sustainability and unique, handcrafted designs. The use of unconventional materials like hexagonal nuts gives the brand a distinctive edge in the jewelry market. The focus on genderless jewelry also positions them as inclusive and modern.

Copy Examples

• •Don't just accessorize. Make a statement. Our handcrafted stainless steel jewelry is for the bold, the confident, and the unapologetically you. #BeYourBoldestSelf #HexagonJewelry #Handcrafted
• •Tired of the ordinary? Discover jewelry that tells a story. Made from recycled stainless steel nuts in our Zurich studio, each Hexagonjewelry piece is as unique as you are. Shop our collection now.
• •This isn't just a cuff; it's a piece of armor for your daily adventures. Forged from stainless steel hex nuts, this statement piece is a tribute to your strength and style. Wear it loud. Wear it proud.
• •At Hexagonjewelry, we believe that what you wear should be a reflection of who you are. That's why we pour our passion for quality and sustainability into every handcrafted piece, turning industrial elements into wearable art. Join us in celebrating bold, authentic style.
• •Unleash your inner rebel. Our genderless, handcrafted jewelry is designed to make you feel like your boldest self. #StatementJewelry #Handmade #IndustrialChic