Brand Tone

Calm, Trustworthy, and Natural

Brand Values

• •Well-being & Relaxation
• •Natural Quality
• •Transparency & Trust
• •Simplicity/Purity

Best Practices

• •Emphasize "Calm" and "Natural" Keywords: Consistently use words like "calm," "peace," "serenity," "natural," "pure," "gentle," "holistic," "well-being," and "relaxation" in your descriptions, social media posts, and blog content. This reinforces the core brand identity.
• •Educate Gently: Provide clear, concise, and factual information about the benefits and origins of your natural ingredients (like Spermidine, NMN, Palo Santo). Avoid overly technical jargon; aim for an informative yet accessible and reassuring tone.
• •Visual Consistency: Ensure all imagery used alongside copy reflects the calm, natural, and trustworthy aesthetic. Think soft lighting, natural elements, and uncluttered compositions. This visual tone supports the written tone.
• •Customer-Centric Language: Frame benefits around the customer's experience and feelings (e.g., "helps you unwind," "supports your vitality," "create your sanctuary"). Use "you" and "your" to make the communication personal and empathetic.
• •Maintain Authenticity: Be transparent about sourcing (where appropriate and positive, like "ethically sourced Palo Santo") and the natural properties of products. Avoid hype or exaggerated claims. Let the quality and inherent benefits of the natural products speak for themselves, supported by clear and honest copy.

Social Perception

Emerging Brand. Positive for Niche Products. Potentially Trustworthy (with caution). Focused on German Market.

Copy Examples

• •Headline: Find Your Stillness. Discover Hevela's Natural Paths to Peace. Body: In a world that never stops, allow yourself a moment of pure calm. Our carefully sourced Palo Santo and soothing Lavender Oil are here to help you unwind and reconnect. Experience nature's tranquility.
• •Headline: Pure Ingredients, Powerful Well-being. Meet Hevela NMN. Body: Support your vitality naturally. Hevela’s NMN is crafted with your long-term wellness in mind, using high-quality, pure ingredients. Embrace a life of energy and health, simply.
• •Headline: Your Daily Ritual of Calm. Just a Drop Away. Body: Introducing Hevela Lavender Oil – your pocket-sized peace. Perfect for diffusing after a long day or adding to a relaxing bath. Naturally pure, for your serene moments.
• •Headline: The Authentic Scent of Serenity: Hevela Palo Santo. Body: Ethically sourced and rich in aroma, our Palo Santo sticks are praised for their lasting fragrance and calming properties. Create a sanctuary in your home.
• •Headline: Wellness, Rooted in Nature. That’s the Hevela Promise. Body: From invigorating supplements to calming botanicals, every Hevela product is a commitment to natural quality and your holistic well-being. Explore our collection and feel the difference.