Brand Tone

Engaging & Interactive, Educational & Inspiring, Friendly & Welcoming, Playful & Joyful, Reliable & Trustworthy, Creative & Innovative

Brand Values

• •Joy of Discovery
• •Making Science Accessible & Inspiring Curiosity
• •Reliability and Research-Based Information
• •Meaningful and Memorable Experiences
• •Sustainability
• •Collaboration and Diversity
• •Safety and Accessibility
• •Global Outreach

Best Practices

• •Always Emphasize "Discovery" and "Interaction": Use active verbs and language that invites participation and highlights the hands-on nature of Heureka. Words like "explore," "experience," "create," "build," and "discover" should be prominent.
• •Keep it Accessible and Understandable: Avoid overly technical jargon. Explain complex scientific concepts in a simple, clear, and engaging way, suitable for a diverse audience, including children and those without a strong science background.
• •Inject Enthusiasm and Playfulness: Let the "Joy of discovery!" shine through. Use positive and uplifting language. Don't be afraid to incorporate a sense of wonder and fun, especially in communications targeting families and younger audiences.
• •Be Educational but Not Dry: The goal is to inspire and educate simultaneously. Frame information as exciting insights or answers to intriguing questions rather than just facts.
• •Maintain a Voice of Authority and Trust: While being playful and accessible, ensure the information shared is accurate and grounded in science. This builds credibility and reinforces Heureka's position as a respected scientific institution.

Social Perception

A Leading Science Communicator, A Fun and Educational Destination, An Innovative and High-Quality Institution, A Recommended and Trusted Brand, An Accessible and Inclusive Space

Copy Examples

• •(Headline for a new exhibition): "Unleash Your Inner Scientist! Dive into [Exhibition Name] – Where Curiosity Comes to Play. Experience the 'Aha!' moment."
• •(Social media post about a workshop): "Ever wondered how [scientific concept] *really* works? Join our hands-on workshop this Saturday and discover the science behind the spectacle! Fun for all ages guaranteed. #HeurekaExplorers #JoyOfDiscovery"
• •(Website banner for general visit): "Heureka: Your Adventure into Science Starts Here! Explore, experiment, and be amazed. We make learning an unforgettable experience."
• •(For a family-focused advertisement): "Create memories that spark a lifetime of curiosity. At Heureka, science is a family adventure filled with laughter, learning, and the pure joy of finding out HOW!"
• •(LinkedIn post about a company achievement/partnership): "We're thrilled to announce [achievement/partnership]! Together, we're expanding our commitment to making science accessible and inspiring the next generation of innovators. Because at Heureka, we believe in learning and succeeding together. #ScienceForAll #Innovation #Collaboration"