Brand Tone

Feminine and Elegant, Modern and Trendy, Approachable and Friendly, Quality-conscious

Brand Values

• •Quality and Durability
• •Style and Trendiness
• •Accessibility/Affordability
• •Local Connection (Palma de Mallorca)
• •Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, modern, friendly) and share it with anyone creating content. Include preferred vocabulary and phrases to avoid.
• •Know Your Audience: Understand who you are talking to. Tailor your language and references to resonate with your target customers (e.g., those interested in durable, stylish, and potentially affordable jewelry).
• •Focus on Benefits, Not Just Features: While mentioning "stainless steel" (feature) is important, emphasize what it means for the customer – "jewelry that won't tarnish," "perfect for everyday wear," "water-resistant for your beach trips" (benefits).
• •Maintain Consistency Across All Channels: Whether it's the website, an Instagram caption, a Facebook ad, or a TikTok video, the underlying tone and core messages should feel cohesive and recognizably "Hetika Shop."
• •Review and Refine: Regularly review your copy across different platforms to ensure it still aligns with your brand voice and values. Solicit feedback and be open to making adjustments as your brand evolves.

Social Perception

Visually Appealing, Locally Recognized (in Palma), Focused on Stainless Steel Jewelry

Copy Examples

• •Headline for a new collection: "Shine Every Day: Discover Our New Waterproof Stainless Steel Jewels."
• •Instagram Caption: "Mallorca moments just got more stylish ✨ Our new [Product Name] is crafted from durable stainless steel, perfect for beach days and city nights. #HetikaShop #JoyasAceroInoxidable #PalmaStyle"
• •Facebook Ad Copy: "Tired of jewelry that tarnishes? ✨ Hetika Shop offers beautifully designed stainless steel pieces that last. Affordable elegance, right here in Palma & online! Shop now for 20% off your first order."
• •Product Description Snippet: "Fall in love with the [Product Name] necklace. Its delicate design in high-quality, water-resistant stainless steel makes it your perfect everyday companion, adding a touch of modern elegance to any outfit."
• •TikTok Video Idea/Script Snippet: (Visual: Quick cuts of someone wearing different Hetika Shop earrings with various summery outfits in Palma) Voiceover/Text: "Your Palma summer look isn't complete without these! 😍 Hetika Shop: Trendy, waterproof, and oh-so-chic. #HetikaJewellery #MallorcaVibes #StainlessSteel"