Brand Tone

Personal and Heartfelt, Friendly and Approachable, Helpful and Service-Oriented, Enthusiastic and Cheerful.

Brand Values

• •Personalization and Uniqueness
• •Customer Satisfaction and Service
• •Family and Motherhood
• •Community Engagement

Best Practices

• •Always Write from a Personal Perspective: Use "I" and "we" to maintain the small-business, personal feel. Share relatable anecdotes and the inspiration behind products, reinforcing that the brand is run by a mother who understands her customers' lives.
• •Keep the Tone Warm and Encouraging: Use friendly and positive language. Words like "leuk" (nice/fun), "super," and "graag" (gladly) fit the brand's cheerful identity. End communications with warm closings.
• •Emphasize Uniqueness and Personalization: In every relevant piece of copy, highlight that the products are not mass-produced. Use words like "unique," "personalized," "special," and "made for you" to reinforce the core value proposition.
• •Incorporate a Call to Community: Regularly encourage customers to share their photos and experiences on social media with the #hetblijesnoetje hashtag. This not only creates user-generated content but also builds a loyal community around the brand.
• •Be Transparent and Service-Oriented: In all communications, especially concerning orders and policies, maintain a helpful and clear tone. Reassure customers that you are there to help, referencing the excellent service they can expect, which is a key driver of your positive reputation.

Social Perception

Overwhelmingly positive, characterized by high-quality service, original and appreciated products, trustworthiness (enhanced by WebwinkelKeur), and an active social media presence.

Copy Examples

• •From the first lock of hair to their tiny hospital bracelet. ✨ Some memories are too precious to hide away. Our personalized memory boxes are made to hold onto those firsts forever. What's the most treasured item you've saved for your little one? #hetblijesnoetje #memorybox #kraamcadeau #newborn
• •The Perfect Gift They Haven't Gotten Yet Tired of the typical baby registry? Give a gift that’s as unique as they are! From our fun 'First Aid for Diapers' Papabox to a cuddly toy with their name on it, find a personal and heartfelt present at Het Blije Snoetje. Fast delivery, wrapped with love!
• •New! Keep Their Little Outfits Organized on the Go ❤️ Hi [Customer Name], As a mom, I know the struggle of digging through a diaper bag for that *one* spare romper! That's why I'm so excited to introduce our new personalized pouches for reserve clothes. They’re cute, convenient, and make those little emergencies a bit easier to handle. Check them out and let us know what you think!
• •Celebrating Life's Sweetest Moments Unique, personalized gifts for babies and kids, made with love in Sommelsdijk. Shop a Unique Gift
• •Hand-Crafted Knitted Name - The Perfect Personal Touch Add a touch of soft, personalized charm to any nursery. Each name is hand-crafted with care, making it a truly one-of-a-kind piece of decor. Inspired by my own two boys, this is more than just a decoration; it’s a keepsake. Choose your color and let us create something beautiful for the 'blije snoetje' in your life.