Brand Tone

Personal, natural, and trustworthy; like advice from a knowledgeable friend passionate about a chemical-free lifestyle. Simple, direct, educational language, fostering a small, community-focused feel.

Brand Values

• •Natural & Pure
• •Ecological Responsibility
• •Handcrafted & Local
• •Health & Gentleness
• •Transparency

Best Practices

• •Always Lead with "Why": Start with the purpose behind the product whether it's to offer a gentle alternative, reduce chemicals, or support nature. The "what" (the product) should follow the "why" (the value).
• •Use a Personal, First-Person Voice: Continue using "we" and referencing the owner/founder ("saippuakauppias Anu-Maria"). This maintains the small-business, personal feel and builds a direct relationship with the customer.
• •Highlight the Origin Story: Regularly mention "Handmade in Karjalohja" or "From our garden to your skin." This reinforces the values of local craftsmanship and natural authenticity, which are key differentiators.
• •Educate Gently: Frame product benefits as helpful advice. For example, instead of just saying "our soap has glycerin," explain why that's better, as seen on the website: "Handmade bar soaps naturally contain glycerin which moisturizes the skin. In industrial bar soaps, it has been removed..." This positions the brand as a trusted expert.
• •Maintain Consistent Keywords: Ensure that terms like "natural," "eco-friendly," "handmade," "gentle," and "plastic-free" (or their Finnish equivalents) are woven into product descriptions, social media hashtags, and blog posts to reinforce brand identity and improve SEO.

Social Perception

A reliable, small-scale artisan shop projecting quality and trustworthiness, shaped by its own communications and positive customer interactions, enhanced by association with established eco-brands.

Copy Examples

• •Calm your skin, and your mind. Our Lavender Soap is more than just a cleanser; it's a moment of peace. Handmade in Karjalohja with real lavender from our own garden, it gently soothes your skin while its natural aroma melts away the day's stress. Pure, simple, and kind to your skin. #HandmadeSoap #NaturalSkincare #HestiaKoti #EcoBeauty
• •Tired of harsh chemicals in your home? Make the switch to a healthier home with Hestia Koti. From skin-loving soaps to powerful, plant-based home cleaners, we offer effective and safe solutions for your family. Discover the purity of nature. Shop our eco-friendly collection now. Shop Now
• •Soothing Calendula Soap - Gentle Care for Sensitive Skin. Treat your skin to the gentle embrace of our Kehäkukkasaippua (Calendula Soap). Known for its calming properties, calendula is a hero for dry and irritated skin. We handcraft each bar with high-quality vegetable oils and calendula petals picked fresh from the Hestia Koti garden. This soap naturally retains its moisturizing glycerin, leaving your skin feeling soft, clean, and cared for. Perfect for daily use by the whole family.
• •A Gift From Our Garden to Your Home 🌿 Hi [Customer Name], this week we're celebrating the heart of Hestia Koti the natural ingredients we grow ourselves. Our latest batch of handmade soaps is infused with herbs and flowers straight from our garden in Karjalohja. Experience a clean that's truly inspired by nature.
• •Pure Cleanliness, Naturally. Handcrafted soaps and eco-friendly home care. Free shipping on orders over 50.