Brand Tone

Passionate, Professional & Competent, Established & Experienced, Community-Oriented & Welcoming, Personal

Brand Values

• •Passion for Motorcycling
• •Tradition & Heritage
• •Quality
• •Customer Focus & Service
• •Expertise & Competence
• •Community

Best Practices

• •Embrace the Passion: Let the genuine love for motorcycling shine through in all communications. Use evocative language that speaks to the freedom and excitement of riding.
• •Highlight Heritage & Expertise: Consistently reference the long history and the team's deep knowledge. This builds trust and authority.
• •Maintain a Personal & Welcoming Voice: Address customers directly and foster a sense of community. Make them feel like part of the "Hess family."
• •Be Professional & Competent: Ensure all technical information is accurate and clearly communicated. Emphasize the quality of products and services.
• •Storytelling with Authenticity: Share stories about the brand's history, customer experiences (with permission), and the team's involvement in the local motorcycle scene. Given the Hess brothers' legacy, honoring their passion and contribution would be key if the brand were to continue in some form.

Social Perception

Well-Respected & Established, Knowledgeable & Passionate Staff, Community Hub, Generally Positive Customer Experiences, Sadness at Closure

Copy Examples

• •Headline: Since 1954: Your Ride, Our Passion. Body: For over 70 years, Hess Motorrad has been the heart of Bern's motorcycling community. More than just a dealership, we're a family of enthusiasts dedicated to sharing the thrill of the open road. From expert advice to precision servicing, experience the Hess difference. Your journey starts here.
• •Headline: The Roar of Excellence. The Whisper of Expertise. Body: At Hess Motorrad, we speak your language – whether it's the thunder of a Ducati or the hum of a finely-tuned BMW. Our experienced technicians and passionate sales team are here to ensure your machine and your spirit are always adventure-ready. Discover unparalleled service and a shared love for two wheels.
• •Headline: More Than Metal: It's a Bern Tradition. Body: Hess Motorrad isn't just about selling bikes; it's about fueling a legacy. We’ve proudly served generations of riders in the Bern region, offering quality motorcycles, gear, and a workshop you can trust. Join the Hess family and become part of our story.
• •Headline: Feel the Freedom. Find Your Fascination. We'll Handle the Rest. Body: The call of the road is undeniable. At Hess Motorrad, we get it. That's why we provide everything you need – from the perfect bike to expert maintenance and personal advice. We're here to help you chase that horizon. What are you waiting for?
• •Headline: Your Two-Wheeled Dreams, Expertly Crafted in Bern. Body: Looking for your next motorcycle adventure? Or need specialist care for your current ride? Hess Motorrad in Bern combines decades of experience with a genuine passion for all things moto. Personal advice, skilled workshop, and a warm welcome guaranteed.