Brand Tone

Elegant & Sophisticated, Conscious & Ethical, Passionate & Artistic, Empowering & Bold, Approachable & Welcoming

Brand Values

• •Sustainability
• •Ethical Production & Social Responsibility
• •Craftsmanship & Quality
• •Timeless Design
• •Femininity & Empowerment
• •Artistic Expression & Cultural Fusion

Best Practices

• •Embrace "Conscious Luxury": Always weave in the elements of high-quality, beautiful design with the ethical and sustainable aspects of the brand. Avoid overly casual or purely trend-driven language.
• •Tell the Story: Continuously reference the unique blend of Brazilian design inspiration and Indian craftsmanship. Highlight the "why" behind the brand – the passion for art, sustainability, and community empowerment.
• •Speak to the "Bright, Bold, and Unapologetic Woman": Use empowering language that resonates with confident, globally-minded women who appreciate unique style and ethical values.
• •Maintain an Elegant and Artistic Vocabulary: Use descriptive and evocative words that reflect the beauty of the designs and the richness of their cultural heritage (e.g., "timeless silhouettes," "bold aesthetics," "ancient traditions," "meticulously handcrafted").
• •Be Transparent and Approachable: While maintaining a luxury feel, ensure that messaging about sustainability, ethical sourcing, and the communities involved is clear and accessible. Continue to invite engagement and questions, reinforcing the brand's personal touch.

Social Perception

Hess by Hess is perceived as a conscious luxury label committed to sustainability and handcrafted designs, exploring femininity through bold aesthetics and timeless silhouettes. The brand is dedicated to social sustainability and empowering craft communities and is generally viewed positively with praise for good value and customer service.

Copy Examples

• •Headline: Drape Yourself in Purpose: Discover Hess by Hess – Where Conscious Luxury Meets Timeless Indian Craftsmanship. Body: Each Hess by Hess piece is more than a garment; it's a story woven with passion, Brazilian design, and the skilled hands of Indian artisans. Embrace bold femininity and sustainable style that empowers both you and the communities we cherish.
• •Social Media Post (Image: A woman confidently wearing a Hess by Hess dress in a vibrant setting): Unapologetically you. Our latest collection celebrates the fearless spirit of the modern globetrotter. Handcrafted with love and sustainable materials, because true beauty cares for the world. #HessByHess #ConsciousLuxury #BoldFemininity #SustainableFashion
• •Product Description Snippet (for a hand-crocheted top): Feel the whisper of ancient traditions. Our [Product Name] top, meticulously hand-crocheted in India, blends intricate artistry with a contemporary Brazilian silhouette. Designed for the conscious woman who values both style and substance.
• •Email Subject Line: More Than Just Fashion: Be Part of a Beautiful Story with Hess by Hess. Email Body Snippet: Dear [Customer Name], At Hess by Hess, we believe in fashion that makes a positive impact. Discover designs born from a passion for art and a commitment to ethical practices. Explore our new arrivals, where every thread tells a tale of empowerment and timeless elegance.
• •Brand Tagline Idea: Hess by Hess: Consciously Crafted. Boldly Worn.