Brand Tone

aspirational, sophisticated, and relaxed luxury. It's also feminine, confident, and appreciative of quality and artistry. There's an element of playfulness

Brand Values

• •Quality and Craftsmanship
• •Timeless and Versatile Design
• •Print-Led and Inspired by Arts & Travel
• •Feminine Confidence
• •Mindful Production
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Hesper Fox tone (e.g., sophisticated, evocative, relaxed luxury, feminine, confident) with examples of "do's and don'ts" for writers.
• •Focus on Storytelling: Weave narratives around travel, art, inspiration behind prints, and the feeling of wearing the garments. This adds depth and emotional connection beyond just product features.
• •Use Evocative and Sensory Language: Appeal to the senses by describing the feel of the fabrics (e.g., "liquid silk," "breezy linen"), the richness of colours, and the mood the pieces create (e.g., "lazy Sunday brunches," "poolside Fridays").
• •Maintain an Aspirational yet Approachable Feel: While showcasing luxury, ensure the tone remains welcoming and relatable. Highlight the versatility and the "buy less, buy better" philosophy to connect with conscious consumers.
• •Consistency Across All Channels: Ensure the defined brand tone is consistently applied across the website, social media posts, email marketing, product descriptions, and any customer service interactions. Regularly review content to ensure alignment.

Social Perception

luxury brand offering high-quality, beautifully designed sleepwear and loungewear. Customers associate the brand with indulgence, comfort, and style. The use of fine materials like silk is a significant draw, and the unique prints are frequently praised. There's a strong appreciation for the versatility of the clothing

Copy Examples

• •Headline: "Where Dreams Are Dressed in Silk. Discover Hesper Fox." Body: "Beyond sleepwear, it's a feeling. Our latest collection, crafted from the finest silks and inspired by distant shores, invites you to embrace laid-back luxury, every moment of the day. Timeless design, for the woman who values beauty in every detail."
• •Social Media Post (Image: Woman in Hesper Fox robe, overlooking a beautiful view): "Savour the quiet moments, draped in artful prints and liquid silk. Our [Product Name] robe isn't just for home; it's an escape, a statement, a reminder to indulge in everyday elegance. How do you wear your Hesper Fox? #HesperFox #LuxuryLoungewear #SilkRobes #TravelInspired"
• •Product Description Snippet (for a silk pyjama set): "...Crafted from 100% pure mulberry silk, this pyjama set is a love letter to luxurious comfort and timeless style. The [Print Name] print, an exclusive Hesper Fox design, evokes [Inspiration behind print - e.g., 'the vibrant hues of a Mediterranean garden']. Designed for serene nights and stylishly slow mornings, these pieces are so chic, you'll be tempted to wear them far beyond the boudoir. Style notes: pair the shirt with your favourite denim for an effortlessly elegant day look."
• •Email Subject Line: "Elevate Your Everyday: Introducing New Hesper Fox Arrivals" Email Preview Text: "Discover timeless silhouettes, vibrant prints, and the luxurious touch of pure silk. Your moments of relaxation, reimagined."
• •Brand Story Snippet (for 'About Us' page or a feature): "At Hesper Fox, we believe that true luxury lies in the details – the soft caress of silk against your skin, the artistry of a unique print, the confidence that comes from wearing something truly special. Inspired by a love of travel, colour, and the arts, each piece is thoughtfully designed in London and mindfully crafted in Europe, because we know that beautiful things should also be made beautifully."