Brand Tone

Personal, heartfelt, passionate, warm, intimate, enthusiastic, and trustworthy.

Brand Values

• •Health and Natural Quality
• •Sustainability
• •Passion and Craftsmanship
• •Transparency and Trust

Best Practices

• •Always Use the "Heartfelt" Voice: Address customers with warm, personal language ("You hearts," "dear food lovers"). Share the passion behind the products and maintain the personal "Marina" sign-off in direct communications like emails.
• •Lead with Values: Weave the core values of health, sustainability, and quality into every piece of copy. Instead of just saying a product is "vegan," explain it as "lovingly plant-based" or "good for you and the planet."
• •Tell the Story Behind the Product: Don't just list ingredients. Describe the "intensely roasted nut oils" or the "hand-picked" spices. Create a sensory experience with words that reflects the craftsmanship of a "Manufaktur."
• •Be Transparent and Honest: Continue the practice of open communication. If there are delays, stock issues, or news, share it directly and honestly. This builds community and reinforces the trust the brand has already established.
• •Focus on the "Why": The "why" of Herz&Gewürz is passion and sustainability. The "what" is dressings and spices. Copywriting should always connect the what to the why. Every product isn't just a product; it's a "bottle of love," a "jar of passion," or a "choice for a better planet."

Social Perception

Very positive, with enthusiastic customer reviews, strong recognition of brand values (health, natural quality, sustainability), and high customer satisfaction ratings.

Copy Examples

• •From our Heart to your Table. Discover dressings and spices made with passion, 100% organic ingredients, and a commitment to sustainability. This isn't just food. This is love, in a bottle.
• •The Dressing Your Salads Have Been Dreaming Of. We call it our "absolute madness" dressing for a reason. Rich, organic sesame, perfectly roasted and blended into a creamy, vegan, and gluten-free delight. Elevate your simple bowl into a luxurious experience that nourishes your body and soul.
• •More Than a Brand, It's Our Heart Project. Herz&Gewürz started with a simple belief: what we eat should be as good for the planet as it is for us. Founder Marina Bohn turned her passion for sustainable, delicious food into a reality. Every bottle is a promise of pure, natural ingredients and a step towards a greener world.
• •We're Back! And We Brought So Much Love. Dear hearts, the wait is over! Our kitchen is buzzing again, and we've restocked all your favorites. Thank you for your incredible patience. We've been working hard to make Herz&Gewürz even better for you. Let's get back to making every meal special.
• •Taste the Love. Tired of bland and boring? So were we. That’s why we created Herz&Gewürz. Vegan, organic, gluten-free dressings that pack a punch of flavor because they’re packed with heart. Ready to fall in love with your food again?