Brand Tone

Heartfelt & Emotional, Personal & Friendly, Creative & Design-Oriented, Joyful & Celebratory, Handcrafted & Unique

Brand Values

• •Personalization & Individuality
• •Love & Connection
• •Quality & Craftsmanship
• •Customer Happiness
• •Sustainability (emerging)
• •Passion & Creativity

Best Practices

• •Embrace "Kopfkino" and Emotional Language: Consistently use words that evoke feelings, memories, and imagination. Connect products to the emotions they represent (love, joy, celebration, nostalgia).
• •Maintain a Personal and Approachable Voice: Write as if speaking to a friend. Use "you" and "we" to create a direct connection. Share the passion behind the brand, reflecting Katja's personal involvement.
• •Highlight Uniqueness and Craftsmanship: Emphasize that products are "lovingly designed," "handcrafted," and "personalized." This differentiates the brand from mass-produced items.
• •Focus on Celebrations and Milestones: Tailor copy to specific occasions (weddings, new babies, anniversaries), showing understanding and empathy for these significant life events.
• •Be Authentic and Transparent: If sustainability is a core value, communicate it clearly and genuinely. Share the story behind the brand and its products to build trust and a deeper connection with customers.

Social Perception

Positive & Trusted, Warm & Approachable, Maker of Special Mementos, The name "Kopfkino" generally evokes a sense of imagination, storytelling, and vivid mental imagery, which aligns well with personalized and emotionally significant gifts.

Copy Examples

• •Headline for Wedding Collection: "Craft Your Forever Story: Personalized Treasures for Your Perfect Day."
• •Product Description (e.g., Memory Box): "Hold onto those fleeting moments, beautifully. Our handcrafted memory boxes are more than just storage; they're a loving home for your most cherished 'Kopfkino' – the snapshots of joy, love, and laughter you'll revisit for years to come. Personalized with your names and special date."
• •Social Media Post (New Baby Gift): "Welcome to the world, little one! ✨ Celebrate their arrival with a truly unique gift, lovingly designed and personalized by Frau Kopfkino. Because every new beginning deserves a touch of magic. #PersonalizedBabyGift #HandmadeWithLove #KopfkinoMoments"
• •Email Subject Line (Promotion): "Make Their Heart Sing ❤️ Unique, Handcrafted Gifts from Frau Kopfkino."
• •About Us Snippet: "Hi, I'm Katja, the heart and hands behind Frau Kopfkino! As a graphic designer and mom, I pour my passion into creating unique, personalized gifts that help you celebrate life's most precious 'Kopfkino' moments. Let's make some memories together!"