Brand Tone

Enthusiastic, Knowledgeable, Friendly, Community-Oriented, Supportive

Brand Values

• •Passion for RC
• •Expertise & Quality
• •Customer Focus & Service
• •Community Building
• •Accessibility

Best Practices

• •Know Your Audience: Speak their language. Use common RC terminology correctly and understand the different segments (e.g., bashers, racers, beginners, experts).
• •Be Genuinely Enthusiastic: Let the passion for RC shine through. Share excitement about new products, race results, and community achievements.
• •Showcase Expertise, Don't Just State It: Instead of saying "we are experts," provide genuinely helpful tips, detailed product descriptions, and share knowledge freely. This builds trust and demonstrates expertise.
• •Foster Community in Your Language: Use inclusive language ("we," "us," "our community"). Encourage interaction, share user-generated content (with permission), and highlight local events and racers.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical aspects, keep the language accessible. Be helpful and welcoming in all communications, from social media replies to website copy. Strive to create positive customer experiences.

Social Perception

Herts RC Models is perceived as a highly reputable and specialist RC model shop, a go-to place for RC car enthusiasts in the Hertfordshire area and beyond. Customers value the knowledgeable and friendly staff, the extensive product range, and the availability of spare parts. The close association with the HNMC race tracks is a major draw, positioning them as a central hub for the local RC racing scene. They are seen as supportive of the RC community, catering to both seasoned racers and newcomers. The online presence is generally positive, with consistent praise for their service and expertise across various platforms.

Copy Examples

• •Headline: Fuel Your Passion. Master the Track. Body: From bashers to pro racers, Herts RC Models has everything you need to dominate the dirt. Expert advice, top brands, and all the spares to keep you running. Visit us in-store by the HNMC tracks! #HertsRC #RCCars #Nitro #Electric
• •Headline: New Arrivals! Get Your Tamiya Fix! Body: Fresh delivery of Tamiya kits and hop-ups just landed! Whether you're building a classic or upgrading your current ride, we've got the genuine parts you need. Swing by the shop or check hertsrcmodels.co.uk!
• •Headline: Weekend Wrenching? We've Got You Covered. Body: Stripped a gear? Need a new servo? Our workshop is here to help with repairs, or grab the parts you need for that weekend fix. Our team knows RC inside out! Call us or pop in.
• •Headline: Join the Herts RC Community! Body: More than just a shop, we're the heart of RC in Herts! Right next to the awesome HNMC tracks, we're here for every race meet, practice session, and all your RC needs. Share your builds with #HertsRCAdventures!
• •Headline: Ready to Race? So Are We! Body: Gearing up for the next HNMC club night? We've got the latest race essentials, tyres, fuel, and expert tips to give you the edge. See you at the track! #HNMC #RCracing #HertsRCModels