Brand Tone

friendly, playful, and relatable

Brand Values

• •Creativity and Originality
• •Customer-Centricity
• •Relatability
• •Joy and Self-Expression

Best Practices

• •Embrace Playful Language: Use lighthearted and fun words. Instead of "high-quality," try "ridiculously soft." Instead of "for sale," try "ready to be adopted." This infuses personality into the copy.
• •Stay Relatable: Reference common experiences, feelings, and pop culture moments that resonate with your target audience (e.g., the need for coffee, Sunday scaries, seasonal excitement).
• •Keep it Visually Focused: Since the brand is highly aesthetic, ensure the copy always complements the visuals. Use descriptive words that paint a picture and incorporate relevant emojis to add a modern, friendly touch.
• •Maintain a Positive and Welcoming Voice: Even when touching on topics like anxiety, the overall tone should remain positive and affirming. The brand is a source of comfort and fun, and the copy should reflect that.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, or a customer service email, the friendly, playful, and relatable tone should be unmistakable. This builds a strong and recognizable brand identity.

Social Perception

Customers perceive the brand as providing a positive experience, offering aesthetically pleasing and trendy products, and resonating strongly within a niche community that appreciates cute, seasonal, and pop-culture themed merchandise.

Copy Examples

• •Spooky season is officially here, and so is your new favorite cup! 🎃✨ Sip your pumpkin spice latte in style with our new Ghostly Garden glass can. Perfect for cozy nights and horror movie marathons. Tap to shop before they vanish!
• •Major: Overthinking. Minor: Iced Coffee. Our 'Anxiety University' sweatshirt is the perfect uniform for late-night worries and early-morning caffeine runs. Incredibly soft and ridiculously relatable, it’s the cozy hug you deserve. Enroll now.
• •Life's too short for boring cups and basic tees. At Her Sweet Designs, we create cute, quirky, and sometimes-spooky goods that make every day a little more fun. Find your next favorite thing. ✨
• •From farmer's market hauls to carrying your emotional support water bottle, a good tote bag is a must. Our new collection features designs that are as strong and reliable as they are cute. Say goodbye to flimsy bags forever!
• •Summer Sale! ☀️ Get your hands on our sunniest designs with 20% off all glassware and tees. It’s time to treat yourself to a little sweetness. No code needed!