Brand Tone

Traditional and Nostalgic, Authentic and Regional, Friendly and Welcoming, Developing and Evolving

Brand Values

• •Regional Pride & Heritage
• •Quality and Authenticity
• •Tradition
• •Customer Connection
• •Support for Local Producers

Best Practices

• •Develop a "Brand Voice" Document: Clearly define the tone (e.g., "Authentic, Nostalgic, Friendly"), key messaging points, and even words/phrases to use or avoid. Share this with anyone creating content.
• •Use "Harz-Specific" Language (Authentically): Incorporate local terms or references where appropriate, but avoid forcing it if it doesn't sound natural. The connection should feel genuine.
• •Tell the Story Behind the Products: Share information about the origin of the recipes, the local producers (if applicable), or the cultural significance of the items. This reinforces authenticity and tradition.
• •Maintain a Personal and Approachable Style: Address customers directly and warmly (e.g., "Liebe Harzfreunde"). Respond to comments and messages in a friendly manner.
• •Be Consistent Across All Channels: Ensure the tone used on the website, Facebook, email newsletters, and any other customer touchpoints is harmonious. This builds a strong, recognizable brand identity.

Social Perception

Positive Association with Regional Products, Niche Appeal, Trust in Small/Local Businesses, Expectation of Quality, Appreciation for Nostalgia

Copy Examples

• •Headline (Website/Social Media): "Taste the Harz: Authentic Specialties, Delivered to Your Door."
• •Product Description (e.g., for a traditional sausage): "Just like Grandma used to make. Our [Product Name] is crafted using time-honored Harz recipes and the finest local ingredients. A true piece of home."
• •Facebook Post: "Remember the flavors of the Harz Mountains? 🏞️ We're constantly adding new (and old favorite!) specialties to our shop. What Harz treat are you craving today? Let us know in the comments! #HarzerProdukte #RegionalGenuss #MadeInHarz"
• •'About Us' Snippet: "From our Harz home to yours. At Harzer Produkte, we're passionate about sharing the unique tastes and traditions of our beautiful region. Every product is selected with care, bringing you authentic Harz specialties."
• •Promotional Email Subject: "A Taste of Tradition: Discover Our Weekly Harz Special!"