Brand Tone

Supportive, Positive, Personal & Relatable

Brand Values

• •Female Empowerment
• •Inspiration & Positivity
• •Self-Celebration & Affirmation
• •Authenticity & Spirit

Best Practices

• •Use inclusive language that resonates with women.
• •Incorporate empowering affirmations and inspirational messages.
• •Maintain a positive and uplifting tone.
• •Highlight the authenticity and spirit of womanhood.
• •Encourage self-celebration and acknowledgment of personal qualities.

Social Perception

A brand that celebrates and empowers women, offering visual inspiration and positive affirmations to uplift their spirits and encourage self-celebration.

Copy Examples

• •Own it, frame it, see it and believe it!
• •We would love to lift your spirits!
• •From one spirited woman to another, Nita xx
• •Celebrating the strength, grace, resilience, and beauty of women.
• •A refreshing reminder of the unique and wonderful qualities us women possess.