Brand Tone

Authentic & Passionate, Earthy & Natural, Community-Oriented & Welcoming, Informative & Storytelling, Craft-Focused & Quality-Driven

Brand Values

• •Organics & Purity
• •Sustainability & Regenerative Practices
• •Local Sourcing & Terroir
• •Craftsmanship & Quality
• •Community & Collaboration
• •Transparency & Storytelling

Best Practices

• •Always Emphasize "Organic" and "Local": Ensure these terms are naturally woven into product descriptions, stories, and social media posts.
• •Use Storytelling: Share the "why" behind your beers – the specific ingredients, the seasonal inspiration, the connection to the farm.
• •Maintain a Warm, Welcoming, and Slightly Rustic Voice: Avoid overly corporate or technical jargon. Write as if you're talking to a friend about something you're passionate about. Think "earthy yet refined."
• •Highlight Sustainability and "Field to Bottle": Regularly communicate your commitment to the environment and the journey of your ingredients from your farm (or local partners) to the final brew.
• •Focus on Experience and Community: Frame your offerings not just as products, but as part of an experience – a visit to the farm, a taste of the region, a gathering of community.

Social Perception

A Pioneer in Organic and Sustainable Brewing, Producer of High-Quality, Unique Beers, Authentic and True to its Roots, A Destination and Experience, Community-Focused and Environmentally Conscious

Copy Examples

• •Headline: Taste the Landscape. Sip by Sip. Body: At Herslev Bryghus, every beer tells a story of the Danish soil. Brewed with organic grains from our own fields and pure water from our well, we bring you flavors as nature intended. More nature, less industry. That's our promise. #HerslevBryghus #OrganicCraft #FieldToBottle
• •Headline: From Our Fields, To Your Glass. Purely Organic. Body: We believe the best beer starts with the earth. That's why we cultivate our own organic barley and source unique local ingredients to capture the essence of Herslev. Join us at the farm shop this weekend and taste the difference dedication makes. #FarmBrewery #TasteOfDenmark #SustainableSips
• •Headline: More Than Just a Brewery. It's a Community. Body: Herslev Bryghus is where good beer and good company meet. From lively markets to cozy evenings in our Taproom (ØL & MAD), we're a hub for locals and visitors alike. Experience the warmth of Herslev and the true taste of organic craftsmanship. #DanishBeer #LocalLove #CommunityBrewery
• •Headline: Celebrating 20 Years of Brewing Close to Nature. Body: For two decades, we've been passionately crafting organic beers inspired by the seasons and the rich landscape around us. Our commitment to 'more nature, less industry' is in every bottle. Discover our anniversary brews and the journey of Herslev Bryghus. #Herslev20Years #OrganicBeer #DanishCraft
• •Headline: Wild Fermented. Locally Rooted. Uniquely Herslev. Body: Explore our 'Mark' series – beers where ingredients like wild hay and local cherries meet ancient traditions and innovative spirit. It's the taste of Danish terroir, spontaneously fermented and full of character. Dare to discover something truly different. #WildBeer #TerroirDriven #HerslevMarkSeries