Brand Tone

Aspirational, Feminine, Empowering, Friendly, Appreciative, Modern & Stylish

Brand Values

• •Quality & Craftsmanship
• •Affordability & Accessibility
• •Customer Satisfaction
• •Confidence & Empowerment
• •Ethical Sourcing & Environmental Consciousness
• •Uniqueness & Personalization

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., aspirational, feminine, empowering, friendly), key messaging points, preferred vocabulary, and "words to avoid." Share this with anyone creating content.
• •Focus on "Her" Story: Frame copy around the customer's experience, aspirations, and how the jewelry makes *her* feel (e.g., confident, beautiful, unique). Use "you" and "your" frequently.
• •Emphasize Craftsmanship & Quality Subtly: Weave in details about handcrafted elements, quality materials, and timeless design without being overly technical. Connect these attributes to the value and feeling the jewelry provides.
• •Maintain Visual & Textual Harmony: Ensure the copy's tone matches the visual aesthetic (delicate, modern, clean). For example, use elegant and clear fonts, and ensure imagery reflects the described feeling.
• •Be Authentic and Transparent: Given some of the mixed external perceptions regarding trust, lean into authenticity. Share genuine customer stories (with permission), be clear about materials and sourcing, and ensure customer service interactions consistently reflect the friendly and supportive tone promised. Address feedback gracefully.

Social Perception

Positive among direct customers, mixed broader online view due to trust concerns. Desire for style and affordability.

Copy Examples

• •Headline: "Adorn Yourself in Confidence. Discover Your Sparkle with Hers Style." Body: "Each piece at Hers Style is more than an accessory; it's a whisper of elegance, a statement of your unique story. Handcrafted with love, designed to empower. Find the jewelry that speaks to you."
• •Social Media Post: "Shine from within ✨ Our new collection is here to celebrate your everyday radiance. Delicate designs, timeless appeal, made for the modern woman. #HersStyle #JewelryLove #EmpoweredElegance #NewCollection"
• •Product Description Snippet (for a personalized necklace): "Carry your story close to your heart. Our Personalized Initial Necklace is a beautifully handcrafted reminder of what makes you, *you*. A delicate touch of gold, a lifetime of meaning."
• •Email Subject Line: "Unlock Your Inner Glow ✨ + A Special Treat Inside!" Email Body Snippet: "At Hers Style, we believe every woman deserves to feel beautiful and confident. That's why we pour our passion into creating exquisite, handcrafted jewelry that lets your unique style shine. Explore our latest arrivals and find a piece that celebrates you."
• •Website Banner: "Timeless Pieces, Modern You. Handcrafted Jewelry for Every Woman, Every Story. Shop Now & Enjoy Free Shipping on orders over $79!"