Brand Tone

professional, knowledgeable, and passionate

Brand Values

• •Quality and Craftsmanship
• •Authenticity and Heritage
• •Transparency and Honesty
• •Community and Collaboration
• •Sustainability

Best Practices

• •Educate, Don't Just Sell: Continue to use detailed, technical descriptions that educate the customer about the value and specifics of the modifications. This reinforces the brand's expertise and justifies the price point.
• •Maintain Visual Consistency: High-quality, well-lit photos of the products, including internal shots of the modifications where appropriate, should be a consistent part of all online listings and social media posts.
• •Emphasize the 'Why': In all communications, circle back to the core values of quality, heritage, and sustainability. Explain *why* vintage gear is special and *why* your modifications matter.
• •Foster a Sense of Community: As the band workshops develop, share stories and content from these sessions (with permission). This will build a stronger sense of community around the brand and highlight its role as more than just a gear shop.
• •Be Responsive and Personable: When interacting with customers online, maintain a professional yet approachable tone. Answer questions thoroughly and demonstrate the same passion for gear that is evident in the product descriptions.

Social Perception

positive and trustworthy

Copy Examples

• •Hear the warmth you've been missing. Our latest 'Japa-Neve' modded Yamaha PM-430 is ready to bring that classic analog soul to your studio. Fully recapped with Nichicon capacitors and featuring Tamura transformers, this board is more than a mixer; it's a piece of audio history, reborn. Swipe to see the detailed work and hear a sound sample. #VintageAudio #JapaNeve #StudioGear
• •Just in: A fresh batch of vintage pedals, cleaned, serviced, and ready to inspire. From classic delays to gritty distortions, each one has a story and a sound of its own. DM for details before they hit the site. #Pedalboard #GuitarEffects #VintagePedals
• •We believe that great music comes from gear with character. At Herscheid and the Headbangers, we're dedicated to uncovering the hidden potential of vintage audio equipment. Our passion is in the details – the careful selection of components, the precise execution of modifications, and the preservation of the unique soul of each piece. We're not just selling gear; we're passing on a legacy of sound.
• •The wait is almost over. This fall, the Herscheid and the Headbangers band workshops are back. If you're an intermediate player looking to connect with other musicians and take your craft to the stage, this is your opportunity. Stay tuned for registration details and get ready to make some noise. #BandWorkshop #MusicianCommunity #MontrealMusic
• •This 1970s Maya MJ200 isn't just a guitar; it's a testament to the 'Lawsuit Era' of Japanese craftsmanship. With a solid top and a rich, resonant tone, it's a player's instrument through and through. We've been transparent about its journey, noting the minor cosmetic wear that tells the story of its life. Our luthier has given it a full setup, ensuring it's ready for its next chapter with you.