Brand Tone

Approachable, Educational, Personalized, Concierge-Like, Modern, Value-Conscious, Romantic, Enthusiastic, and Engaging

Brand Values

• •Client-Focus: Prioritizing a relaxed, personalized, and informative experience for every client.
• •Quality Craftsmanship: Handmade settings by expert jewelers in the USA.
• •Transparency and Education: Providing clear information about lab-grown diamonds and the custom design process.
• •Value and Accessibility: Offering high-quality, custom jewelry, particularly lab-grown diamonds, at more accessible price points than traditional natural diamonds.
• •Sustainability/Ethical Sourcing (implied): By promoting lab-grown diamonds as "eco-friendly."
• •Personalization and Uniqueness: Helping clients create their dream, custom rings.

Best Practices

• •Emphasize the "Concierge" Experience: Always highlight the personalized guidance and collaborative design process. Use phrases like "your personal guide," "let's create together," "we're here to help you discover."
• •Educate Gently: Integrate information about lab-grown diamonds (their benefits like value and eco-friendliness) naturally into the copy, positioning it as helpful advice rather than a hard sell.
• •Maintain an Approachable and Warm Voice: Even when discussing luxury items, keep the language welcoming, friendly, and avoid overly technical jargon unless explained. Focus on the joy and excitement of the purchase.
• •Be Specific About Customization and Craftsmanship: Use terms like "handcrafted," "expert jewelers," "custom-designed for you," "your unique vision" to reinforce the bespoke nature of the products.
• •Use Engaging Questions and Calls to Action (especially on social media): Encourage interaction by asking for opinions, inviting DMs, and prompting appointment bookings to foster a sense of community and direct communication.

Social Perception

Positive Customer Experiences, Trusted for Customization, Modern and Forward-Thinking, Interactive and Responsive

Copy Examples

• •Headline: Your Dream Ring, Beautifully Crafted, Surprisingly Attainable. Body: At Her Rock, we believe finding the perfect engagement ring should be as joyful as the love it represents. Our expert gemologists guide you through a relaxed, personalized journey to create a stunning, handcrafted lab-grown diamond ring that tells your unique story, without the traditional markup. Let's build forever, together. ✨
• •Social Media Post (Image: Stunning elongated cushion cut ring): Caption: Floating on air and sparkling with dreams. ✨ This custom elongated cushion, handcrafted with love and a stunning lab-grown diamond, is ready to start its forever story. Curious about creating yours? DM us! Bree is here to make your vision a reality. #HerRock #CustomEngagementRing #LabGrownDiamonds #SheSaidYes #JewelryConcierge
• •Website About Us Snippet: More than just jewelers, we're your personal diamond concierges. Her Rock was founded on the idea that luxury and mindful choices can go hand-in-hand. We specialize in the brilliance of lab-grown diamonds and the art of handmade settings, ensuring every piece is as unique as your love. Let's explore the possibilities together in a relaxed, inspiring space.
• •Email Subject: Ready to Design *Her* Rock? Let's Chat! Body: Thinking about the perfect ring? At Her Rock, we make the journey to "I do" exciting and stress-free. From selecting the perfect GIA certified lab-grown diamond to customizing every detail of your handmade setting, our founder Bree and the team are dedicated to bringing your vision to life. Book your complimentary consultation (virtual or in-person!) and let's talk sparkle.
• •TikTok Video Idea Caption (Video showing different diamond shapes): Oval, Pear, Cushion, or a classic Round? 🤔 So many beautiful lab-grown diamond shapes, so many possibilities to create *your* perfect Her Rock ring! Which one catches your eye? Let us know in the comments! 👇 We’re all about making your dream ring a reality. #HerRockJewelry #LabDiamonds #EngagementRingInspo #CustomJewelry #DiamondShapes #EcoFriendlyLuxury