Brand Tone

friendly, approachable, stylish, and family-oriented

Brand Values

• •Family
• •Customer Service & Connection
• •Quality & Uniqueness
• •Community Involvement
• •Adaptability & Growth
• •Affordability & Accessibility

Best Practices

• •Embrace "Southern Charm": Infuse copy with warmth, approachability, and a touch of Southern hospitality. Use welcoming and inclusive language (e.g., "Hi Gals," "y'all" if appropriate for the platform, "sis").
• •Highlight Family & Legacy: Regularly weave in the "family-owned" and "two generations and growing" narrative to build trust and connection.
• •Focus on Empowerment & Confidence: Craft messages that emphasize how the clothing will make the customer feel – stylish, confident, and ready for any occasion.
• •Keep it Real & Relatable: While showcasing trendy items, maintain an authentic voice. Share behind-the-scenes glimpses, customer spotlights (with permission), and relatable style advice.
• •Consistent Visuals & Language Across Platforms: Ensure that the tone of voice in captions, website copy, and even automated messages aligns with the visual branding, which is typically bright, stylish, and inviting. Develop a simple style guide for all team members who create content.

Social Perception

Customers and the public generally perceive HerringStones as a beloved Louisiana staple that offers trendy and timeless fashion for a wide range of women. They are seen as a go-to boutique for unique pieces, good quality, and excellent customer service. The family aspect of the business is well-recognized and appreciated. Their long history in the Louisiana fashion scene contributes to their reputable image. The brand is associated with making customers feel confident and stylish.

Copy Examples

• •New Arrivals Post: "Hey gorgeous! ✨ Your summer style refresh just landed. Dive into our latest collection of sun-ready dresses, breezy tops, and statement accessories. Get ready to turn heads! #HerringStones #NewArrivals #SummerStyle"
• •Family Value Highlight: "Two generations of style, one amazing community! We're more than just a boutique; we're a family dedicated to helping you find looks you love. Come say hi and experience the HerringStones difference! #FamilyBusiness #LouisianaProud #ShopLocal"
• •Sale Promotion: "Treat yourself, sis! Our can't-miss sale is ON! Snag those pieces you've been eyeing at prices you'll adore. Limited time only – don't wait! #HerringStonesSale #FashionDeals #StyleForLess"
• •Outfit Inspiration: "From brunch dates to evening glam, we’ve got the perfect outfit waiting for you. Let our stylists help you create a look that’s uniquely YOU and makes you feel fabulous! #OOTDInspo #HerringStonesStyle #FeelGoodFashion"
• •Community/Event Post: "So much fun connecting with our amazing customers at [Event Name]! We love being part of this vibrant community. Tag us in your HerringStones finds! #CommunityLove #HerringStonesFamily #StyleTogether"