Brand Tone

caring, trustworthy, and informative

Brand Values

• •Quality
• •Efficacy & Innovation
• •Integrity & Trust
• •Compassion & Customer-First
• •Education & Support
• •Sustainability

Best Practices

• •Emphasize "Care" and "Partnership": Use words that convey empathy, understanding, and a shared journey with the pet owner (e.g., "we understand," "your companion," "together we can").
• •Highlight "Trust" and "Expertise": Consistently mention "vet-approved," "Australian-made," "natural ingredients," and reference research or educational resources to build credibility.
• •Maintain an "Informative yet Accessible" Style: Explain the benefits of ingredients and products clearly, avoiding overly technical jargon. Make information easy for pet owners to understand and act upon.
• •Focus on "Solutions" and "Positive Outcomes": Frame product descriptions around solving common pet health problems and the positive impact they will have on the dog's life and the owner's peace of mind (e.g., "less anxious," "moving easier," "happier mood").
• •Be "Authentically Australian": Subtly reinforce the Australian-made aspect, which resonates well with local customers and underscores quality.

Social Perception

Customers generally report positive experiences, noting improvements in their dogs' conditions such as better digestion, reduced anxiety, improved mobility, and better breath. Many appreciate that the products are Australian-made with natural ingredients. The palatability of the chews is also a frequently mentioned positive.

Copy Examples

• •Give your furry friend the gift of happier, healthier days. Our vet-approved calming chews are made with all-natural ingredients, right here in Australia, to help ease their worries. Because a calm dog means a happy home.
• •Support your loyal companion's joyful leaps and playful runs for years to come. Hero Pet Health's Joint Chews are packed with natural, effective ingredients to help maintain healthy hips and joints. Be their hero, every step of the way.
• •Tummy troubles? Our Probiotic Gut Health Chews are lovingly crafted in Australia with your dog's delicate system in mind. Vet-approved and full of natural goodness to support healthy digestion and a happy gut. See the difference a healthy tummy can make!
• •Wondering what's best for your pup? At Hero Pet Health, we believe in transparency and quality. That's why our Australian-made supplements use only natural, vet-tested ingredients. Learn more about how we can help your dog thrive on our Dog Health Hub.
• •Join the pack of happy pet parents who've chosen Hero Pet Health. Our mission is simple: to help your dog live their longest, healthiest, and happiest life with our natural, Australian-made supplements. Because they deserve nothing less.