Brand Tone

Adventurous, Energetic, and Friendly.

Brand Values

• •Adventure and Challenge
• •Teamwork and Connection
• •Nature and the Outdoors
• •Fun and Memorable Experiences
• •Safety and Professionalism

Best Practices

• •Lead with Action Verbs: Start headlines and calls-to-action with powerful verbs like "Discover," "Conquer," "Explore," "Challenge," and "Experience" to create an immediate sense of excitement and energy.
• •Focus on the "How it Feels": Don't just list activities; describe the emotional outcome. Instead of "We offer kayaking," write "Feel the thrill of paddling through the stunning Ardennes." Sell the feeling, not just the feature.
• •Use "You" and "Your" to Be Inclusive: Frame the copy around the customer. "Your team will..." or "You will discover..." makes the message personal and helps the reader envision themselves in the experience. The tagline "Be a Hero" is a great example of this principle.
• •Emphasize Shared Experiences: Use words like "together," "team," "group," and "friends." This reinforces the core value of connection and makes the brand appealing for its target group-oriented market.
• •Maintain a Positive and Encouraging Tone: All copy, including safety instructions or logistical details, should remain upbeat and supportive. The brand's voice is that of an encouraging guide, not a drill sergeant. It's about empowerment and fun, even when facing a challenge.

Social Perception

The public perceives Hero Outdoor (Belgium) as a reliable and exciting organizer of outdoor group activities. Customers on social media often share their positive experiences, tagging friends and expressing a desire to return. The brand is seen as an ideal choice for school trips, corporate away-days, and friend get-togethers. The focus on capturing and sharing photos of their clients in action reinforces this positive social proof, showcasing genuine enjoyment and successful events.

Copy Examples

• •Swap the boardroom for the great outdoors. Forge stronger teams, one rapid at a time. Our tailored teambuilding adventures in the Ardennes are designed to challenge, connect, and inspire. Ready to become office heroes? #HeroOutdoor #Teambuilding #CorporateRetreat #Ardennes
• •The best lessons aren't always in the classroom. Give your students an unforgettable adventure with Hero Outdoor. From kayaking to high ropes, we build confidence, teamwork, and a love for nature. Safe, fun, and educational. Book your school's next adventure today! #SchoolTrip #OutdoorEducation #HeroOutdoor
• •Your Next Adventure Awaits. Dive into the heart of the Ardennes with Hero Outdoor. Whether you're seeking a thrilling kayak expedition, a challenging adventure course, or a unique day out with friends, we create experiences that last a lifetime. Are you ready to be a hero? #FindYourAdventure
• •(Video of two different activities, e.g., kayaking vs. obstacle course) "Which adventure calls to you? VOTE NOW! -> [Poll: Kayaking / Obstacle Course] Whatever you choose, make it legendary with us. #HeroMoment #OutdoorLife
• •Subject: Be the Hero of Your Summer! | Don't just plan a day off, plan an adventure. Book your group's summer kayaking or adventure park trip with Hero Outdoor before [Date] and receive a free photo package to capture all the action. Create memories you'll talk about for years. Claim your adventure now! #SummerAdventure #HeroOutdoor