Brand Tone

passionate, educational, and personal

Brand Values

• •Family-Centric
• •Sustainability and Responsible Farming
• •Quality and Meticulous Care
• •Passion for Dahlias
• •Community Connection

Best Practices

• •Lead with the "Why": Always connect the products back to the core values. Start with the passion, the family story, or the connection to nature before getting to the sale. The "why" is your strongest differentiator.
• •Use Storytelling and Personification: Describe dahlias as if they have personalities and stories, as seen in the 'Great Silence' example. This elevates the product from a simple commodity to a living piece of art.
• •Incorporate "Farm Life" Details: Share personal anecdotes, challenges, and joys. Mentioning the herons, the kids helping, or the feel of the soil makes the brand authentic and builds a personal connection with the audience.
• •Balance Poetic Language with Educational Content: While the evocative descriptions are powerful, continue to provide practical, educational tips on dahlia care, planting, and tuber storage. This positions the brand as both an inspiration and a trusted expert.
• •Maintain Visual and Tonal Consistency: Ensure that the passionate, personal, and slightly poetic tone is used across all platforms from the website's 'About Us' page to the shortest Instagram caption. The stunning, high-quality photography is a crucial part of this voice and should always accompany the copy.

Social Perception

The public perception of Heron's Nest Dahlias is overwhelmingly positive. They are seen as a reliable source for high-quality, healthy dahlia tubers and cuttings, with an air of authority and respected taste within the dahlia growing community.

Copy Examples

• •Some mornings on the farm feel like a secret whispered just to us. 'Sonic Bloom' is always one of the first to greet the sunrise, its colors so vibrant they almost hum. From our family's hands to your garden, we nurture every tuber with the hope that it brings this same quiet magic to your day. #HeronsNestDahlias #FamilyFarm #DahliaLove #SustainableFarming #GrowSomethingBeautiful
• •It's more than a flower. It's a family legacy. At Heron's Nest Dahlias, we pour our hearts into every tuber we grow, teaching our little ones the value of patience and the beauty of nature along the way. Ready to start your own dahlia story? Our 2026 tuber sale is coming soon! Sign up for our newsletter to get first access.
• •Rooted in Family. Grown with Passion. Welcome to Heron's Nest Dahlias where every bloom is part of our story. Discover our curated collection of sustainably grown dahlia tubers.
• •Bold, noble, and undeniably charming, the 'Robin Hood' dahlia is a hero in the garden bed. Its rich, velvety red petals stand for the kind of defiant beauty that inspires stories. Planting 'Robin Hood' is an invitation for adventure and vibrancy, a steadfast companion through the late summer sun. Let it be the champion of your garden, bringing a touch of legendary color to your personal patch of earth.
• •From Our Nest to Yours Our Annual Tuber Sale Is Here!