Brand Tone

Inspirational, Inclusive, Quality-Conscious, Community-Oriented, Approachable, Lifestyle-Focused

Brand Values

• •Inclusivity
• •Movement
• •Community
• •Style & Comfort
• •Quality
• •Sustainability
• •Empowerment

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the identified tone (Inspirational, Inclusive, Quality-Conscious, Community-Oriented, Approachable, Lifestyle-Focused) with examples of "do's and don'ts" for language, specific keywords (e.g., "everyday hero," "empower," "inclusive"), and imagery.
• •Always Focus on the "Everyday Hero": Ensure copy consistently ties back to the core concept of empowering the customer in their daily lives, whether it's through fitness, parenting, or personal achievements. Frame product benefits in terms of how they support this heroism.
• •Emphasize Inclusivity and Positive Body Image: Use language that is welcoming to all body types, genders, and fitness levels. Avoid jargon or imagery that could be perceived as exclusive or intimidating. Showcase diverse individuals in visuals.
• •Highlight Quality and Values Transparently: Consistently mention the quality of materials, comfort, and the brand's commitment to values like sustainability and community. Back up claims with specifics where possible (e.g., "buttery-soft fabric," "squat-proof leggings").
• •Maintain an Engaging and Supportive Community Voice: When interacting on social media or through customer service, adopt a supportive, encouraging, and friendly tone. Ask questions, encourage sharing, and celebrate customer stories to reinforce the community aspect.

Social Perception

Highly Positive (amongst reviewing customers), Seen as High Quality, Inclusive and Body-Positive, Trustworthy (for e-commerce), Potentially Limited Broader Awareness

Copy Examples

• •Headline: Be Your Own Hero. Every Single Day. Body: Life throws a lot at you. Your apparel should empower you, not hold you back. Discover Heroismo: inclusive fitness and leisure wear designed for comfort, style, and every version of you. #HeroismoShop #EverydayHero #InclusiveFitness
• •Headline: Movement. Comfort. Confidence. Woven into Every Fibre. Body: We believe that feeling good in your clothes is the first step to conquering your day. Our latest collection is crafted with buttery-soft, high-performance fabrics that move with you and cuts that celebrate you. Feel the Heroismo difference. #HeroismoStyle #ComfortAndStyle #FeelGoodFuel
• •Headline: Join the Heroismo Squad: More Than Just Apparel, It's a Community. Body: We're building a space where everyone feels supported and inspired. Share your journey, celebrate your wins, and connect with fellow everyday heroes. Our apparel is just the beginning. #HeroismoCommunity #StrongerTogether #Inclusivity
• •Headline: Style That Adapts to You (Not the Other Way Around). Body: From intense workouts to relaxed weekends, Heroismo offers versatile pieces designed for every moment of your heroic life. Discover flattering fits and chic pastels that make you feel effortlessly confident. #VersatileStyle #HeroismoEveryday #DesignedForYou
• •Headline: Quality You Can Feel, Sustainability You Can Trust. Body: We're committed to creating premium activewear that lasts, because being a hero means caring for yourself and the world around you. Experience the difference of thoughtfully designed, sustainably-minded apparel. #SustainableStyle #QualityActivewear #HeroismoCares