Brand Tone

The brand's tone is youthful, trendy, and approachable. It is casual and direct, leveraging popular social media language, and is promotional and aspirational. The voice is bilingual and culturally inclusive, aiming at a young, contemporary audience.

Brand Values

• •Trend-Focused
• •Accessibility
• •Quality and Service

Best Practices

• •Develop a Brand Voice Guide: Document key personality traits (e.g., "Playful," "Confident," "Trendy," "Inclusive"). List "words we use" (e.g., vibes, obsessed, fire, cute) and "words we avoid" (e.g., formal, corporate jargon). This ensures anyone writing for the brand stays consistent.
• •Speak Directly to Your Customer: Use "you" and "your" frequently to create a direct, personal conversation. Frame product benefits around how they will make the customer feel and look, making the copy relatable and user-centric.
• •Balance English and Spanish Authentically: Continue weaving in Spanish phrases and names that feel natural and authentic to the brand's identity, like in the product names. This creates a unique voice that resonates with a bilingual audience without alienating English-only speakers.
• •Leverage Social Proof and Urgency: Incorporate user-generated content (once available) and customer testimonials into copy. Use time-sensitive language ("Before it's gone," "Limited stock," "Flash Sale") to create a sense of urgency that encourages immediate action, which is effective for a trend-driven audience.
• •Tell Micro-Stories: For each piece of clothing, write a short, aspirational story in the description. Instead of just listing features, describe the occasion: "The perfect dress for that sunset dinner you have planned" or "The cozy set you'll live in all weekend." This helps customers visualize themselves in the products.

Social Perception

The social perception of Hermoso Boutique is that of a small, emerging online boutique with low overall brand awareness. It is currently product-centric, with perception largely tied to specific items, and operates within a niche audience, primarily its direct followers on TikTok.

Copy Examples

• •POV: You just found your new favorite weekend outfit. The 'Dame Más Amor' midi dress is here to make a statement. Tap to shop before it’s gone! ✨ #HermosoBoutique #OOTD #NewArrivals
• •NEW ARRIVALS HAVE LANDED. Your closet called, it wants an upgrade. Shop the latest trends now.
• •🔥 Inside: Your Exclusive First Look at This Week’s Hottest Drops
• •Meet the 'Bonita y Coquetta Top'—the perfect piece to take you from brunch with the girls to a night out. Effortlessly chic and endlessly versatile, it’s the top your wardrobe has been missing. Style it up or down, you'll be serving looks either way.
• •Hey, gorgeous! Don't miss out. Our flash sale is on! Get an extra 20% off all sale items with code SAVE20. Your next favorite outfit is waiting: [link]