Brand Tone

empowering, confident, and solution-oriented

Brand Values

• •Empowerment
• •Quality
• •Affordability
• •Customer Satisfaction
• •Beauty and Confidence
• •Versatility & Self-Expression
• •Natural Look

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (empowering, confident, solution-oriented, friendly) with examples of "do's and don'ts" for language, specific phrases, and emotional intent. Share this with everyone who creates content.
• •Focus on "Her" (The Customer): Frame copy around the customer's aspirations, problems, and how Hermosa Hair provides the solution and empowers her. Use "you" and "your" frequently. Highlight benefits like confidence, beauty, and ease, not just product features.
• •Use Strong, Positive Language: Employ verbs and adjectives that convey confidence, quality, and beauty (e.g., "conquer," "shine," "flawless," "premium," "empower," "effortless," "stunning").
• •Maintain Authenticity and Transparency: While being confident, avoid over-promising. Acknowledge the journey of finding the perfect hair and position Hermosa Hair as a trusted partner. This aligns with their value of customer satisfaction.
• •Consistent Storytelling Across Platforms: Ensure the core message of empowerment, quality, and affordability is woven into website copy, social media posts, ad campaigns, and even customer service interactions. Reinforce the brand's mission to help Black women "look good, feel great!"

Social Perception

generally positive, strong following that appreciates the quality-to-price ratio and the aesthetic results

Copy Examples

• •Unlock your next power move. ✨ Our 100% virgin human hair wigs are designed to move with you, from boardroom to brunch. Because when your hair looks flawless, you feel unstoppable. Tap to explore the collection and conquer your world. #HermosaHair #UnleashConfidence #HairGoals
• •Your Beauty. Your Rules. Hermosa Hair: Premium Human Hair, Attainable Price. Step into your most confident self.
• •Effortless elegance is here. Our new glueless wig installs in minutes, giving you a stunning, natural look without the fuss. Made with 100% virgin human hair, it’s your secret to looking good and feeling amazing, every single day. Ready to simplify your slay?
• •Ready for a Hair Transformation That Empowers?
• •Stop dreaming, start glowing. ✨ Hermosa Hair. Quality you can feel, prices you’ll love. Swipe up for your best hair yet!