Brand Tone

Traditional, Heritage-Focused, Authoritative, Expert, Quality-Driven, Proud, Craftsman-Oriented, and Respectful.

Brand Values

• •Quality
• •Tradition & Craftsmanship
• •Heritage
• •Durability & Longevity
• •Customer Service/Support
• •Respect for Materials & Process
• •Integrity & Trust

Best Practices

• •Emphasize Heritage and Longevity: Consistently reference the 1881 founding, multi-generational history, and long-standing traditions in storytelling and product descriptions.
• •Focus on Quality and Craftsmanship: Use descriptive language that highlights the superior quality, the meticulous tanning process, and the excellent working properties of the leather (e.g., "carves like butter," "stamps deeply," "durable," "rich patina").
• •Speak with Authority and Expertise: Confidently state the benefits and unique selling propositions of the leather. Share knowledge about the vegetable tanning process and its advantages.
• •Connect with the Artisan: Address the needs and values of leatherworkers. Use language that resonates with their passion for their craft and their appreciation for high-quality materials.
• •Maintain a Respectful and slightly Formal Tone: Avoid overly casual slang or trendy jargon. The tone should reflect the premium nature of the product and the company's long-established reputation. The language on their website and in their tannery tour video exemplifies this.

Social Perception

Highly Regarded by Professionals, Synonymous with Quality, Worth the Investment, Reliable & Consistent (mostly), Traditional and Authentic.

Copy Examples

• •Headline: Since 1881, The Foundation of Enduring Craftsmanship. Body: For over 140 years, Hermann Oak Leather has been the trusted choice for artisans who demand unparalleled quality. Our time-honored vegetable tanning process, using natural bark, yields leather that not only tools beautifully but endures for generations. Build your legacy with the strength and character of Hermann Oak.
• •Headline: Feel the Difference Tradition Makes. Body: It’s more than just leather; it's a testament to five generations of dedication. Hermann Oak’s slow tanning imbues every hide with exceptional workability and a rich, natural beauty that cheap imitations can't replicate. Experience the superior touch, tooling, and aroma of true American-tanned leather.
• •Headline: The Tanner's Art, The Craftsman's Pride. Body: At Hermann Oak, we honor the centuries-old art of vegetable tanning. This meticulous approach ensures our leather offers the perfect temper for intricate carving and deep stamping, allowing your skills to truly shine. Choose the leather that respects your craft as much as you do.
• •Headline: Not Just Made, It's Crafted. Not Just Leather, It's Hermann Oak. Body: Discerning leatherworkers know the difference. Hermann Oak stands apart for its consistent quality, remarkable durability, and the beautiful patina it develops over a lifetime. Invest in the best, and let your creations tell a story of excellence.
• •Headline: From Our Vats to Your Bench: A Legacy of Premium Leather. Body: Rooted in St. Louis since 1881, Hermann Oak Leather Co. continues to produce world-class, vegetable-tanned leather. We blend tradition with expertise, ensuring every side meets the exacting standards of master craftsmen. When your project demands the finest, demand Hermann Oak.