Brand Tone

Elevated, Approachable, and Personal

Brand Values

• •Quality and Intention
• •Timeless & Effortless Style
• •Community and Personal Connection
• •Confidence and Individuality

Best Practices

• •Lead with ‘Timeless’ and ‘Effortless’
• •Tell the Story of Intention
• •Maintain a Warm and Personal Voice
• •Focus on the Feeling, Not Just the Feature
• •Be Consistent Across All Channels

Social Perception

Curated and Trusted Style Destination

Copy Examples

• •Timeless, Today. Your new season essentials have arrived.
• •The art of intention. The [Blazer Name] isn't just an item of clothing; it's a commitment to enduring style. Chosen for its classic silhouette and quality craftsmanship, it’s the piece you’ll return to, season after season.
• •Founded by sisters, inspired by you. Hermana House was born from a shared love for timeless fashion and the confidence it inspires. We’re more than a boutique; we’re a community built on the belief that style should be effortless, intentional, and uniquely yours.
• •Meet the [Dress Name]. Where modern trends and classic elegance converge. Designed for effortless wearability, this piece is chosen to move with you, from a morning meeting to an evening out, ensuring you feel as confident as you look.
• •The Edit Is In. Discover sought-after Australian brands, handpicked for their quality and timeless appeal. Welcome to your curated wardrobe.