Brand Tone

aspirational and empowering. It blends a sense of luxury and regality with a message of confidence and self-worth. The language is sophisticated and celebratory, designed to make the customer feel like royalty.

Brand Values

• •Quality and Authenticity
• •Empowerment and Confidence
• •Luxury and Exclusivity
• •Customer Satisfaction

Best Practices

• •Maintain the Royal Lexicon: Consistently use words like "majesty," "royal," "crown," "luxury," "premium," and "invest" to reinforce the brand's high-end positioning.
• •Focus on Empowerment: Frame product benefits in terms of the confidence and power they give the customer. The message should always be uplifting and aspirational.
• •Educate on Quality: Use copywriting to educate customers on the superior quality of raw and virgin hair. Explain what makes the product a worthwhile investment, such as its longevity and styling versatility.
• •Adopt a Formal, yet Celebratory Tone: The brand's voice should be sophisticated and elegant, but also celebratory. It’s about celebrating the customer’s beauty and power. Avoid overly casual slang that could dilute the luxurious feel.
• •Ensure Visual and Textual Harmony: All copy should align with the brand’s visual identity. The regal tone of the text should be matched by high-quality, elegant imagery and videos across all platforms.

Social Perception

The public perception of Her Majesty Bundles appears to be positive among its target audience. The brand is perceived as a provider of high-quality, luxurious hair extensions. Customer reviews and social media interactions show an appreciation for the authenticity and beauty of the hair. The brand's focus on "raw" and "virgin" hair resonates well with consumers who are knowledgeable about hair extensions and seek durable, versatile products.

Copy Examples

• •Your throne awaits. Reign over your week with the flawless volume and unmatched quality of our Majesty Bundles. Because a queen deserves nothing less. #HerMajestyBundles #LuxuryHair #InvestInYourCrown
• •Discover the Royal Treatment. Our 100% raw Indian hair is the ultimate investment in your beauty. Experience the difference of true luxury.
• •Subject: An Invitation to Radiate Confidence. Your hair is your crown, and we have the jewels to adorn it. For a limited time, receive a complimentary silk pouch with your next purchase of Majesty Bundles. Step into your power.
• •The 'Exotic Wavy' Bundle: Sourced from a single donor, these bundles offer a natural luster and unmatched softness. Tangle-free and ready to style, this is the hair you've been dreaming of. Wear your crown with pride.
• •Watch our raw hair pass the bleach test with flying colors! 👑 That’s how you know it’s real luxury. Ready for your own? Link in bio! #RawHair #BleachTest #HairGoals #HerMajestyBundles