Brand Tone

aspirational yet accessible, empowering, confident, and trendy

Brand Values

• •Quality
• •Confidence
• •Inclusivity
• •Style-Consciousness
• •Versatility

Best Practices

• •Lead with "HER": Start or end copy with empowering statements that reinforce the brand name and its core message (e.g., "You are HER," "This is for HER"). This creates a strong, memorable brand identity.
• •Balance Luxury with Accessibility: Use evocative, high-end language ("flawless," "iconic," "curated") but always ground it in the value proposition of "affordable luxury." This assures customers they can achieve a premium look without a prohibitive price tag.
• •Speak Directly to Her Ambition: The copy should address the customer's desire to feel confident, stylish, and powerful. Frame products not just by their features (e.g., "cotton blend") but by the feeling they unlock ("the confidence of a perfect fit").
• •Be Consistent Across Platforms: Once social media is established, the empowering, trendy, and confident tone must be consistent everywhere our from Instagram captions and TikTok videos to product descriptions and customer service emails.
• •Show, Don't Just Tell: Incorporate customer testimonials and user-generated content (once available) into the copy. Phrases like "See how Dana styled her Luxe Bob" create social proof and make the brand story more relatable and trustworthy.

Social Perception

ambiguity and obscurity due to inactive website, lack of social media presence, and absence of customer reviews, leading to difficulty in trust and discovery.

Copy Examples

• •Don't just enter the room. Own it. Our new collection is for the woman who decides who she is, every single day. This isn't just a dress. It's your statement. You are HER.
• •Your style is flawless. Your lace should be too. Our HD lace wigs melt into your skin for a look so natural, it s your best-kept secret. Go ahead, be iconic. We won t tell.
• •Style isn t a size, it s an attitude. Our Luxe Curve collection is designed to celebrate your shape with the trend-forward pieces you crave. Unleash your confidence.
• •Why choose between the perfect outfit and flawless hair? HER Luxe Collection is your destination for both. We bring you affordable luxury that empowers you to build your signature look from head to toe. Define your style. Define yourself.
• •That Where did you get that? feeling, now on sale.