Brand Tone

Empowering & Uplifting, Relatable & Friendly, Informative & Trustworthy, Nurturing & Caring

Brand Values

• •Holistic Wellness
• •Natural & Plant-Powered
• •Empowerment
• •Effectiveness & Simplicity
• •Authenticity & Transparency
• •Community

Best Practices

• •Know Your "Hunnie": Always write as if speaking to your ideal customer – someone who values natural wellness, seeks empowerment, and appreciates a supportive, friendly voice.
• •Embrace "Empowering Simplicity": Highlight the effectiveness and ease-of-use of your products. The tone should be confident in the results but also accessible and not overwhelming.
• •Stay Rooted in "Plant-Powered" Positivity: Consistently emphasize the natural, vegan, and beneficial aspects of your ingredients. Let the language reflect this clean, vibrant, and positive energy.
• •Be Relatable and Authentic: Use language that resonates with your community ("sis," "Hunnie," "glow-up"). Share real stories and testimonials. Let the founder's passion shine through.
• •Create a Tone of Voice Guide: Document key tonal attributes (e.g., uplifting, friendly, informative, nurturing), approved terminology (like "Hunnie," "glow"), and phrases to avoid, ensuring consistency across all platforms and content creators.

Social Perception

Positive Customer Experiences, Effective for Specific Concerns, Trust in Natural Ingredients, Engaging & Relatable Brand, Lesser Known but Growing

Copy Examples

• •Instagram Post (Image: Radiant person using C-Glow System): "Unlock your best skin, Hunnie! ✨ Our C-Glow System is your 3-step secret to that 'woke up like this' radiance. Plant-powered, simple, and oh-so-effective. Ready for your glow-up? #Herlistic #CGlow #SkincareRoutine #SelfCareSimplified #RealResults"
• •Facebook Ad (Carousel showing different products like tea, protein, skincare): "Your wellness journey deserves the best. From our soothing herbal teas to our effective plant-based skincare, Herlistic is here to help you nurture your mind, body, and spirit. Simple, natural, powerful. Discover your Herlistic moment today. #HolisticWellness #PlantPowered #SelfCareJourney #HerlisticHealth"
• •TikTok Video Script (Upbeat music, quick cuts of product application): "POV: You finally found a skincare routine that *actually* works AND is plant-based! 🙌 Meet the Herlistic C-Glow System. Just 3 steps, under 5 minutes for skin that’s hydrated, bright, and happy. Glow confidently, sis! 😉 #Herlistic #SkincareThatWorks #VeganSkincare #GlowUpChallenge #EasySkincare"
• •Email Subject Line: "Hunnie, Your Next-Level Glow is Waiting Inside ✨" (Body Teaser): "Tired of complicated routines and ingredients you can't pronounce? At Herlistic, we keep it real. Real, plant-powered ingredients for real, radiant results..."
• •Product Description Snippet (for a new herbal tea): "Sip your way to serenity. Our new [Tea Name] blend is crafted with calming [Ingredient 1] and uplifting [Ingredient 2] to help you find your center. It's more than tea; it's a Herlistic ritual for your soul. #HerbalTea #MindfulMoments #HerlisticWellness #NaturalRemedies"