Brand Tone

Professional, Reliable & Trustworthy, Customer-Focused & Friendly, Experienced & Knowledgeable, Quality-Driven

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Reliability & Professionalism
• •Honesty & Transparency
• •Experience & Expertise
• •Hard Work & Efficiency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Professional, Reliable, Friendly, Expert) and provide examples of "do's and don'ts" for communication. This ensures everyone writing for the brand is aligned.
• •Prioritize Clarity and Honesty: Reflect the values of trustworthiness and transparency in your copy. Avoid jargon where possible, be upfront about services and processes (like the free, no-obligation quotes), and ensure all claims are accurate.
• •Emphasize Benefits and Solutions: Focus on how your experience, quality materials, and reliable service directly benefit the customer (e.g., "peace of mind," "a garden you'll love," "enhanced security and curb appeal").
• •Incorporate Customer Language (Subtly): Pay attention to the positive words and phrases customers use in their testimonials (e.g., "worked really hard," "tidy," "professional," "friendly"). Weave these sentiments and similar language naturally into your copy to resonate with potential clients.
• •Maintain Professionalism Across All Touchpoints: Ensure the established tone is consistent not just in advertising copy, but also on the website, in email communications, social media (if used), and even in phone interactions. Every interaction reinforces the brand's identity.

Social Perception

Highly reputable and reliable company, delivers excellent quality, professional and polite staff, communicates well, tidy, pays attention to detail, recommended by satisfied customers, good value.

Copy Examples

• •Headline: Secure Your Space with Bristol's Trusted Fencing Experts. Body: For over 35 years, Heritage Fencing & Gates has delivered exceptional quality and reliable service to homes and businesses across Bristol. Our experienced team is committed to professional craftsmanship, from your free, no-obligation quote to the flawless installation of your new fence or gate. Experience the Heritage difference.
• •Headline: Quality Fencing, Built to Last. Peace of Mind, Guaranteed. Body: At Heritage Fencing & Gates, we don't just build fences; we build lasting relationships. We use only high-quality materials and our skilled installers ensure every detail is perfect. Friendly advice, expert installation, and a garden you'll love – that's our promise.
• •Headline: Your Vision, Our Expertise. Beautiful Gardens Start with Heritage. Body: Dreaming of a stunning new fence, a secure gate, or a complete garden makeover? The experienced professionals at Heritage Fencing & Gates in Bristol are here to help. We pride ourselves on understanding your needs and delivering quality workmanship that transforms your outdoor space. Get your free, friendly consultation today!
• •Headline: Don't Settle for Less. Choose Heritage for Proven Quality & Reliability. Body: When it comes to your property, quality and trust matter. Heritage Fencing & Gates is a long-established Bristol company renowned for its reliable service, skilled team, and dedication to customer satisfaction. We offer a wide range of fencing, gates, and landscaping solutions, all installed with expert care.
• •Headline: The Heritage Standard: Professional Service, Exceptional Results, Every Time. Body: From initial consultation to project completion, Heritage Fencing & Gates provides a seamless and professional experience. Our knowledgeable team offers expert advice and delivers top-quality fencing, gates, and landscaping tailored to your Bristol property. Discover why we're recommended for our reliability and craftsmanship.