Brand Tone

Elegant & Sophisticated, Authentic & Heritage-Focused, Accessible & Informative, Appreciative of Craftsmanship

Brand Values

• •Quality
• •Heritage & Authenticity
• •Timelessness
• •Customer Satisfaction
• •Accessibility to Art

Best Practices

• •Include preferred vocabulary (e.g., "museum-quality," "archival," "timeless," "heritage") and phrases to avoid.
• •Emphasize Quality and Authenticity Consistently: In all communications, from product descriptions to social media, reiterate the commitment to high-quality materials, the faithfulness of the reproductions, and the heritage of the artwork.
• •Highlight the unique aspects of each piece, such as the artist's story or the historical context.
• •Use elegant and sophisticated language, while maintaining an accessible and informative tone.
• •Showcase how the art enhances living spaces, particularly with a vintage or classic feel.

Social Perception

Trusted Source for Vintage Art Prints, High-Quality Reproductions, Aesthetically Pleasing for Home Decor, Good Customer Service

Copy Examples

• •Elevate your space with art that tells a story.
• •Explore the collection – link in bio.
• •Printed on German-milled fine art paper, it’s a window to history, ready to grace your walls.
• •Discover pieces that resonate with your story.
• •Shop Now.