Brand Tone

Trustworthy and Reliable, Knowledgeable and Experienced, Supportive and Partner-Oriented, Down-to-Earth and Practical, Professional

Brand Values

• •Integrity and Honesty
• •Respect
• •Hard Work and Dedication
• •Expertise and Quality
• •Customer Focus
• •Heritage and Tradition
• •Fairness

Best Practices

• •Embrace "Midwest Values" Language: Use straightforward, honest, and respectful language. Avoid overly flashy or gimmicky marketing jargon. Focus on clarity and practicality.
• •Highlight Expertise with Humility: Mention the veterinary backing and decades of experience, but frame it as a way to better serve the customer, rather than just boasting credentials.
• •Speak the Producer's Language: Show an understanding of the challenges and rewards of farming and ranching. Use terminology and address concerns that are relevant to their daily operations.
• •Prioritize Trust and Reliability: Every piece of copy should reinforce the idea that Heritage Animal Health is a dependable partner. Emphasize quality, consistency, and fair dealings.
• •Be Customer-Centric and Supportive: Frame communications around how Heritage Animal Health helps the customer achieve their goals (e.g., healthy livestock, productive operations). Ensure a helpful and approachable tone in all customer interactions.

Social Perception

Industry Recognition, Target Audience Appeal, Perceived Reliability, Service-Oriented (Stated)

Copy Examples

• •Headline: Rooted in Tradition, Backed by Science. Your Partner in Animal Health. Body: At Heritage Animal Health, we understand the dedication it takes to raise healthy animals. Founded on Midwest values and veterinary expertise, we provide the quality products you need with the straightforward service you deserve. Because your hard work deserves a partner you can trust.
• •Product Promotion: Fair Prices, Uncompromising Quality. That’s the Heritage Promise. Body: Get the essential health supplies your livestock depend on, without breaking the bank. We believe in honest pricing and products that work as hard as you do. Shop our [Product Category] today and experience the Heritage Animal Health difference.
• •About Us Snippet: More Than a Supplier, We're Part of Your Community. Body: For generations, our families have been involved in animal agriculture. Heritage Animal Health brings that legacy of care and know-how to everything we do. We're not just selling products; we're investing in the future of your operation and the health of your animals.
• •Email Subject: Solutions You Can Count On, From People Who Understand. Body: Running a farm or ranch isn't just a job, it's a way of life. Heritage Animal Health offers a comprehensive range of animal health products, selected by veterinarians, to support your daily efforts. Let us help you keep your animals thriving.
• •Service Highlight: Expertise You Need, Service You Can Rely On. Body: Have questions? Our experienced team, including animal health specialists, is here to support you. At Heritage Animal Health, we’re committed to providing not just quality supplies, but also the dependable service that helps you succeed.