Brand Tone

Aspirational, empowering, and trustworthy, yet friendly and supportive. Language is positive, focusing on the benefits of self-care and beauty, avoiding technical jargon to make high-end products approachable.

Brand Values

• •Quality & Authenticity
• •Accessibility
• •Empowerment
• •Customer-Centricity
• •Self-Care

Best Practices

• •Always Lead with Empowerment: Frame all messaging around the idea of empowering the customer. Use active, uplifting language that focuses on their confidence and individuality, rather than on fixing flaws.
• •Maintain a Balance of Aspirational and Accessible: While showcasing luxury products, ensure the language remains welcoming and inclusive. Avoid elitist or exclusive terminology. Use phrases that bridge the gap, like "accessible luxury."
• •Use Storytelling to Connect: Share the "why" behind the brand and the products. Talk about the journey of self-care and the experience of using the products, not just the features. This builds a more profound, emotional connection.
• •Incorporate Social Proof Authentically: Weave in customer testimonials and user-generated content naturally. Phrases like "Loved by you, provided by us" reinforce the community aspect and build trust without feeling like a hard sell.
• •Ensure Visual and Textual Consistency: The clean, bright, and luxurious aesthetic of the visuals should be matched by the clarity, positivity, and sophistication of the copy across all platforms, from the website to social media captions and email newsletters.

Social Perception

Her Glams is perceived as a reliable, high-quality, and trustworthy source for luxury beauty products, delivering on authenticity and excellent service. Customers feel a personal connection, viewing it as a premium yet approachable brand that values its clientele.

Copy Examples

• •Unlock your inner glow. ✨ Our new [Product Name] is more than just skincare; it's a daily ritual of self-love. Formulated to rejuvenate and empower, it’s your secret to radiant confidence. #HerGlams #LuxurySkincare #SelfCare
• •You deserve a little luxury. At Her Glams, we believe in making the world's most sought-after beauty accessible. Discover our curated collection of authentic, high-performance skincare and makeup. Your journey to feeling glamorous starts here. Shop now and enjoy 10% off your first order.
• •Because we believe beauty is personal, we've handpicked our favorites just for you. Explore the transformative power of [Brand Name] and redefine what beauty means on your own terms. Let us support your glow-up. #DefineBeauty
• •Your Beauty, Your Rules. Experience the Her Glams promise: Authentic luxury, exceptional service, and the power to feel confidently you. [Shop The Collection]
• •This isn't just a moisturizer; it's a promise of revitalized, glowing skin. The [Product Name] delivers the advanced science of skincare with a touch of luxury you can feel. Loved by our community for its transformative results, it’s time to let your skin speak for itself. #LovedByYou #ProvidedByUs