Brand Tone

Elegant, Ethical, Approachable, and Empowering

Brand Values

• •Ethical Practices
• •Sustainability
• •Quality Craftsmanship
• •Inclusivity & Diversity
• •Women's Empowerment
• •Timeless Style

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in the brand's core values (ethical sourcing, sustainability, empowerment, inclusivity) into product descriptions, social media, and all communications.
• •Speak Directly to the Target Audience: Address the modern woman who juggles multiple roles and seeks style, quality, and ethical choices.
• •Use Visuals that Reinforce the Tone: Ensure website and social media imagery reflect modern femininity, inclusivity, and the timeless elegance the brand aims for.
• •Share Behind-the-Scenes Content: Showcase the brand's ethical practices, sustainable efforts, and the people behind the brand to build trust and transparency.
• •Encourage User-Generated Content: Foster a community by encouraging customers to share their experiences and style their Her Genie pieces, amplifying authentic voices and building social proof.

Social Perception

To be perceived as a trustworthy, ethical, and stylish brand that empowers women through sustainable and inclusive fashion. To build a strong brand reputation that stands apart from similar-sounding brands like 'Genie Bra', and addresses concerns about quality and value with transparency and customer focus.

Copy Examples

• •Discover timeless elegance with a modern twist. Our [Garment Name] is crafted with sustainable materials and designed for the modern woman.
• •Effortless style, ethical choice. Shop our collection of consciously made apparel that empowers you to look and feel your best.
• •Celebrate modern femininity in our new [Garment Name]. Made with [Sustainable Material] for lasting comfort and timeless appeal. #HerGenieStyle #ModernFemininity #EthicalFashion
• •Fashion that empowers, uplifts, and makes a positive impact. Explore our range of ethically sourced and sustainably made clothing.
• •We're on a journey to make a positive impact, one beautiful garment at a time.